Aerial view of Spartanburg, South Carolina.

10 Underrated Small Towns To Explore In South Carolina

South Carolina, a state in the Southeastern region of the United States, is a wellspring of opportunities. Famously recognized for its southern charm, hospitality, and coastal beauty, the state offers endless fun and relaxation. However, many people overlook the array of underrated small towns scattered across the state. Towns like Clemson and Conway not only provide an authentic glimpse into Southern charm and culture, but they also serve as ideal spots for a perfect vacation. Whether you're seeking a quiet getaway, exploring local history, or indulging in regional cuisine, these hidden gems promise a memorable experience that showcases the state's diverse allure. Plus, with attractions like Clemson's Fort Hill Plantation, the South Carolina Botanical Garden, and Conway's historic Riverwalk, there's plenty to see and do, making these towns must-visit destinations.

Spartanburg

Main Street in Downtown Spartanburg South Carolina SC.
Main Street in downtown Spartanburg, South Carolina.

Spartanburg, the county seat of Spartanburg County, is a lively destination that draws tourists from near and far. Named after a local militia called the Spartan Regiment, the town offers visitors a chance to connect with nature at Hatcher Garden and Woodland Preserve. This serene escape is filled with breathtaking scenery and abundant wildlife. Here, you can take in the fresh air, relax by the stream, and listen to the soothing sounds of water as you unwind in nature. Another must-see spot in town is Glendale Shoals Preserve, located at the historic Glendale Mill Site along Lawson’s Fork Creek. This peaceful retreat features a beautiful waterfall, a swimmable river, and scenic trails perfect for a leisurely walk.

Back in town, car enthusiasts will be thrilled by a visit to the BMW Zentrum Museum. This exclusive attraction showcases the past, present, and future of BMW, offering a fascinating look at the brand’s legacy. The museum features a stunning collection of classic and rare vehicles, including the iconic Isetta “Bubblecar,” beloved for its quirky design and compact size. Visitors can explore the evolution of BMW’s engineering excellence, from early models to cutting-edge prototypes, and even get a glimpse of the state-of-the-art manufacturing process. Whether you're a car aficionado or just curious, the BMW Zentrum Museum promises an engaging and memorable experience.

Clemson

Tillman Hall at Clemson University in Clemson, South Carolina.
Tillman Hall at Clemson University in Clemson, South Carolina. Editorial credit: Rob Hainer / Shutterstock.com.

Clemson, a vibrant town in Pickens County, effortlessly blends the energy of a college town with the rich history and natural beauty of South Carolina. Steeped in heritage, Clemson offers a variety of attractions that transport visitors to different eras. Among these, Fort Hill Plantation stands out, providing a fascinating glimpse into the life of John C. Calhoun, a prominent 19th-century statesman. The well-preserved plantation house, with its original furnishings and insightful exhibits, captures the essence of antebellum South Carolina. Not far away, the South Carolina Botanical Garden invites visitors to explore its expansive grounds, featuring native plants, picturesque walking trails, and stunning seasonal displays. This living museum is a haven for nature enthusiasts and those seeking a peaceful retreat.

While daylight hours in Clemson are perfect for historical exploration and botanical beauty, the evenings bring a different kind of excitement. Sports fans can immerse themselves in the electrifying atmosphere of Memorial Stadium, affectionately known as "Death Valley." This iconic venue has witnessed countless thrilling moments in college football history. As the sun sets, the stadium lights up, and the roar of the crowd echoes, making the game day an unforgettable experience for locals and visitors.

Beaufort

Scenic view of Woods Memorial Bridge with a welcome to Beaufort, South Carolina
Scenic view of the Woods Memorial Bridge in Beaufort, South Carolina.

Continuing in the exciting spirit of Clemson, a visit to Beaufort in Beaufort County feels like stepping back in time. Founded in the early 18th century, this coastal town is celebrated for its well-preserved antebellum architecture, which lines the charming streets and offers a glimpse into the grandeur of the Old South. The town's small-town atmosphere, combined with its deep-rooted history, creates a unique experience for visitors. Among the notable attractions, a stroll down Bay Street reveals a series of stunning historic homes, each telling a story of Beaufort’s rich past. The town’s charm is witnessed by strolling through the streets and discovering the tales etched in the walls of centuries-old architecture.

Transitioning from the past to the present, Beaufort offers a lively blend of culture and natural beauty. Visitors can soak up the sun and explore the unspoiled beaches of Hunting Island State Park, home to the picturesque Hunting Island Lighthouse. This towering structure offers breathtaking views of the coastline. Back in town, the Henry C. Chambers Waterfront Park is a serene spot for a leisurely walk, with its scenic views of the river and vibrant community events. Whether enjoying a peaceful afternoon by the water or community events like Beaufort Shrimp Festival 2024 and A Taste of Beaufort: Music, Arts & Seafood Festival, the town seamlessly blends culture with the pleasures of contemporary life, making it a must-visit destination for any traveler.

Simpsonville

souvenir shops from Simpsonville Fair in Simpsonville, South Carolina
Souvenir shops from Simpsonville Fair in Simpsonville, South Carolina. Image credit: Editorial credit: Wirestock Creators / Shutterstock.com.

Retreat from the hustle and bustle of larger cities to the serene town of Simpsonville in Greenville County. Known for its natural beauty, Simpsonville offers a peaceful escape for nature lovers and outdoor enthusiasts. Heritage Park is a centerpiece of this charm, with its sprawling green spaces, walking trails, and a dedicated amphitheater that hosts concerts and community events like Movies in the Park and Christmas at Heritage Park. It’s a perfect spot for a leisurely day out, whether strolling through the park or catching a live performance.

For some family-friendly fun, head to Discovery Island Waterpark. With its thrilling water slides, lazy river, and splash pads, this spot is a hit with both kids and adults looking to cool off on a hot day. As the day winds down, take a walk through BridgeWay Station, an upcoming development that promises to blend the town's natural beauty with modern amenities. From dining options to boutique shops, this area will offer a vibrant hub for visitors and locals alike, rounding out a day of exploration and relaxation in Simpsonville.

Aiken

The University of South Carolina campus in Aiken
The University of South Carolina campus in Aiken. Editorial credit: Cheri Alguire / Shutterstock.com.

For those who found Simpsonville a bit too tranquil, Aiken offers the best of both worlds. With a population of around 32,000, Aiken is a vibrant small town that blends historic charm with rich cultural and natural offerings. Nature lovers will find a haven in Aiken, starting with the expansive Hitchcock Woods. This 2,100-acre urban forest is one of the largest in the country, offering miles of trails for horseback riding, hiking, and birdwatching. A stroll through Hopelands Gardens is another must, where 14 acres of serene gardens filled with ancient oaks, deodar cedars, and tranquil ponds provide a perfect escape.

As you head back into town, Aiken's artistic and historical roots come alive. The Aiken Center for the Arts is the heart of the local creative community, offering exquisite exhibits, art classes, and events that celebrate the town’s vibrant culture. Meanwhile, the Aiken County Historical Museum, set in a stately 1930s Winter Colony mansion, provides a deep dive into the town's past. Here, visitors can explore exhibits that change frequently and often consist of items brought by the residents. The town’s rich tapestry of culture and nature is further woven together with a visit to downtown’s charming shops and restaurants, making Aiken a perfect blend of relaxation and activity.

Lexington

Aerial photograph of Lake Murray Dam in Lexington, South Carolina.
Aerial photograph of Lake Murray Dam in Lexington, South Carolina.

Building on the cultural experience of Aiken, Lexington offers a fresh blend of history, nature, and entertainment. Known for its deep roots and welcoming atmosphere, Lexington is where history and recreation seamlessly coexist. The Lexington County Museum is a prime destination for history enthusiasts, featuring a collection of 36 historic structures from the 18th and 19th centuries that are preserved, offering a glimpse into the lives of early settlers. Nature lovers can unwind at Gibson Pond Park, a picturesque spot perfect for picnics, fishing, or simply enjoying the tranquil surroundings. The park's serene pond and scenic walking trails make it a local favorite for relaxation and recreation. For a more family-friendly outing, Virginia Hylton Park offers a delightful escape with its playgrounds, gardens, and shaded picnic areas. It’s an ideal spot for kids to play while adults take in the beauty of the meticulously maintained landscapes.

As the sun sets, the town’s lively spirit shines through at the Icehouse Amphitheater, a hub for community events and live performances like CAT5 and Rocketman- A Tribute to Sir Elton John. Whether it’s a concert under the stars or a local festival, the amphitheater adds a dynamic cultural layer to Lexington. With its rich history, natural beauty, and vibrant cultural scene, Lexington is a town that offers something for everyone.

Conway

Aerial view of Conway, South Carolina
Aerial view of Conway, South Carolina.

Conway, a historic river town just 15 miles inland from downtown Myrtle Beach, offers a delightful blend of charm and modern attractions. As the county seat of Horry County, Conway stands out with its rich history and inviting atmosphere. One of the town’s highlights is the Conway Riverwalk, a scenic promenade along the Waccamaw River. Whether you are taking a leisurely stroll, enjoying a picnic, or simply soaking in the views, the Riverwalk is a serene retreat from the bustling city life. Just a short drive away, the sandy shores of Myrtle Beach await, offering a perfect blend of relaxation and excitement for a perfect getaway.

For a dose of history, the L.W. Paul Living History Farm provides a fascinating glimpse into early 20th-century farm life in Horry County. Here, visitors can experience traditional farming techniques, explore authentic farm structures, and learn about the region’s agricultural heritage. Whether you’re drawn to its historical roots or the natural beauty along the river, Conway seamlessly blends both worlds, making it a destination where history and nature come together in harmony.

Bluffton

A view of coastal Bluffton South Carolina in the daytime
A view of coastal Bluffton, South Carolina, in the daytime.

Bluffton offers visitors a charming blend of history and Southern hospitality, especially in its picturesque Old Town district. The area is a treasure trove of historic sites, where every corner tells a story. Among the most iconic landmarks is the Church of the Cross, a stunning example of Gothic Revival architecture dating back to 1857. This riverside church, with its serene setting, offers a peaceful retreat and a glimpse into the spiritual heritage of the town.

Just a short stroll away, the Heyward House Museum invites history enthusiasts to delve deeper into Bluffton’s past. Built-in 1841, this beautifully preserved antebellum home serves as both a museum and a visitor center, providing a rich narrative of the town’s history and the lives of those who once called it home. The museum's guided tours offer an intimate look at Bluffton's development, from its early days to its role in the Civil War. Old Town Bluffton, with its eclectic mix of galleries, boutiques, and eateries, further adds to the town’s charm. Strolling down its streets, visitors can soak in the vibrant local culture and perhaps pick up a unique piece of art or a handcrafted souvenir. After exploring the town’s historical sites, a leisurely walk along the May River or a visit to one of the local cafés offers the perfect end to a day in Bluffton, where the past and present harmoniously coexist.

Fort Mill

Bakery and Cafe in downtown Fort Mill, South Carolina.
Bakery and Cafe in downtown Fort Mill, South Carolina. Editorial credit: Nolichuckyjake / Shutterstock.com.

Fort Mill, a charming town in York County, offers a peaceful retreat from the hustle and bustle of city life. This quaint town is known for its natural beauty and outdoor adventures, making it an ideal destination for nature lovers. A visit to Anne Springs Close Greenway on Adventure Road is a must for anyone who enjoys the great outdoors. Spanning over 2,100 acres, this greenway provides a haven for hiking, horseback riding, and kayaking, all set against the backdrop of picturesque landscapes and serene lakes. Just a short drive from the greenway, Walter Y. Elisha Park offers a more relaxed outdoor experience. This lovely park is perfect for a leisurely stroll, a family picnic, or simply enjoying the peaceful ambiance. The park also hosts various community events throughout the year like Fort Mill Fall Festival 2024, adding to its charm as a gathering place for locals and visitors.

For a unique cultural experience, head to NarroWay Productions, where storytelling comes to life through captivating live performances. Known as the premier Christian theater of the South, NarroWay offers a variety of shows that combine drama, music, and dance, making it a must-visit for anyone interested in the arts.

Orangeburg

Orangeburg Confederate Memorial in Orangeburg, South Carolina.
Orangeburg Confederate Memorial in Orangeburg, South Carolina.

Orangeburg is a town that blends natural beauty with cultural richness. One of the town’s most beloved attractions is the Edisto Memorial Gardens, where visitors can stroll through 175 acres of vibrant roses, azaleas, and camellias. The gardens, situated along the banks of the Edisto River, also feature peaceful walking paths, a butterfly garden, and a boardwalk that winds through scenic areas, making it an ideal spot for relaxation and reflection. For those interested in the arts, the Orangeburg County Fine Arts Center offers a hub of creativity and expression. Here, visitors can explore local and regional artwork, attend workshops, and enjoy performances in an intimate setting. The center is a cultural cornerstone of the town, showcasing the talents of South Carolina artists and fostering a strong community spirit.

Science and history enthusiasts will find the I.P. Stanback Museum & Planetarium a must-visit. This unique institution combines art, history, and astronomy, offering exhibits on African American culture, along with a planetarium that dazzles with star shows. It’s a place where education and entertainment converge, making it a favorite for both locals and tourists.

Wrapping Up

These captivating small towns in South Carolina are brimming with attractions that promise to make every visit memorable. Whether you're exploring the antebellum architecture in Beaufort, taking a scenic stroll along the Conway Riverwalk, or immersing yourself in the arts of Aiken, there is a perfect getaway for every traveler. Each town also boasts its own slice of natural beauty, offering a peaceful retreat from the hustle and bustle of everyday life. So, pick your favorite town and embark on an unforgettable adventure through the heart of South Carolina.

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