Windmill and Tower Pizza on Main Street in Solvang, California, showcasing traditional Danish-style architecture. Editorial credit: HannaTor / Shutterstock.com

10 Underrated Small Towns to Explore in Southern California

The southern half of the Golden State is a popular tourist destination known for its ideal mix of sunny weather, amazing natural landscapes, and rich culture. Most travelers naturally flock to large metropolises like Los Angeles and San Diego to experience their electric nightlife and party scene. But beyond the glitz and glamor of its famous cities, Southern California is home to cute little towns that are generally overlooked, considered mere stops on the way to top destinations.

From wine country havens and picturesque beachside enclaves to cozy inland villages, these overlooked gems deserve a second look. They deliver a remarkable off-the-beaten-path experience, introducing tourists to rare historical heritage, fun cultural attractions, and delightful adventures. If you are up for a fresh adventure in your upcoming travels, here are some underrated towns to explore in Southern California.

Solvang

Main Street and windmill in Solvang, California, a city in Southern California's Santa Ynez Valley, known for its traditional Danish-style architecture.

Main Street and windmill in Solvang, California. Editorial credit: HannaTor / Shutterstock.com

Solvang might seem like any other small town in California's Santa Ynez Valley, but this small community delivers an exciting cultural experience that teaches you a thing or two about Danish culture in America. Founded by Danish immigrants in 1911, it maintains several cultural influences that manifest in the town through unique architecture, festivals, and cuisine. Solvang is known for its gorgeous Danish-style architecture and windmills, best exemplified by the Solvang Visitor Center. The friendly locals celebrate the Solvang Danish Days in honor of their shared heritage every September.

If you visit outside the festival, you can get a good idea of Solvang's European roots at the Elverhoj Museum of History & Art, which houses historical and cultural artifacts documenting the area's Danish heritage. Finally, wrap the cultural exposure by sampling tasty traditional pastries at Olsen's Danish Village Bakery.

Palm Springs

Street view in Palm Springs, CA.
Street view in Palm Springs, CA.

Escape to this beautiful gem in the Sonoran desert to discover a rich art scene and explore secluded hiking trails. Palm Springs charms newcomers with diverse, fun experiences to guarantee an unforgettable vacation. It is a recognized arts hub, and guests come from far and wide to admire intricate exhibits inside the Palm Springs Art Museum. Despite being in the middle of the desert, the town invites guests to a lovely oasis at the Moorten Botanical Garden, a unique living museum showcasing diverse desert flora, such as cacti and mesquite trees.

The vast desert wilderness surrounding the community presents adventurous hiking opportunities for the outdoorsy traveler. Visitors can slip into comfortable trainers to follow the trail towards Tahquitz Canyon, which culminates in a stunning 60-foot waterfall in a cozy setting, perfect for relaxing.

Santa Paula

The Union Oil Company Building in Santa Paula, Ventura County, Southern California
The Union 76 Petroleum museum in Santa Paula, SC. By Konrad Summers, CC BY-SA 2.0, Wikimedia Commons

Proclaiming itself as the "Citrus Capital of the World," Santa Paula sits amid sprawling orchards along the beautiful Santa Clara River Valley. The town is known to harbor a wealth of museums, meaning travelers can look forward to a captivating lesson on different aspects of the town's past. For instance, the Museum of Ventura County Agriculture documents the region's ranching and farming past, while the Aviation Museum of Santa Paula focuses on local aviation history. Meanwhile, those who lean towards the arts can find exhibitions to examine at the Santa Paula Art Museum.

Beyond the museums, the town promises a delightful cultural experience at the Santa Paula Certified Farmers Market, where guests interact with receptive townsfolk as they shop for fresh produce, sample home-baked pastries, and taste locally crafted wines.

Laguna Beach

Crescent Bay in Laguna Beach, Orange County, California, USA.

Crescent Bay in Laguna Beach, Orange County, CA.

While Southern California is generally famous for its beautiful beaches, Laguna Beach hosts some of the region's most pristine coastal real estate. This picturesque community balances its exquisite natural scenery with thriving art venues, ensuring a whole visitor experience indoors and outdoors. Beach lovers are spoilt for choice, thanks to sandy escapades like Treasure Island Beach and Table Rock Beach. Further inland, the Laguna Coast Wilderness Park provides approximately 40 miles of trail for adventurers keen on exploring its lush 7,000-acre territory.

Laguna's art scene easily rivals that of many big cities in Southern California. It boasts the Laguna Art Museum, whose 3,500-exhibit collection is unprecedented to art connoisseurs. The scene gets better during the Sawdust Art Festival when over 200 artists come together to showcase their creations to the public.

Ojai

Downtown Ojai, California, with a view of the surrounding mountains covered in winter snow.

Downtown Ojai, California, with a view of the mountains covered in snow.

With Los Angeles less than two hours away, most tourists find it difficult to substitute the bustle in LA for the calm of Ojai. Nevertheless, this Ventura County community guarantees just as delightful an experience. Ojai is surrounded by picturesque natural landscapes punctuated by the Topatopa Mountains, the Ojai Valley, and the neighboring Los Padres National Forest. This ensures countless adventure opportunities like hiking along the scenic Rose Valley Falls trail. Locals take pride in their wine-drinking culture, encouraging visitors to sample fresh wines at establishments such as Majestic Oak Vineyard and Wine Tasting.

Ojai's charming history is preserved inside the Ojai Valley Museum, and guests can browse old photographs, artifacts, and archives to learn about its past. Finally, those who crave good-nature interactions with the locals can have their way at the Ojai Certified Farmers Market.

Carpinteria

Aerial photo of the Carpinteria coastline in California, showcasing the scenic beach and adjacent areas.

Aerial photo of the Carpinteria coastline in California.

Carpinteria's extensive coastline and pristine beaches make it one of the most underrated small towns to explore in Southern California. While the town does not get as many tourists as it should, the upside is you get miles of beautiful coastal oasis to explore along Carpinteria Bluffs Nature Preserve. Meanwhile, Rincon Beach County Park provides one of the best surfing spots in the region for those who want to catch a wave. It features a serene atmosphere, ideal for picnicking on the sand while waiting to catch exquisite sunsets.

When not basking on the beautiful beaches, you can learn about local history by exploring various archives and artifacts inside the Carpinteria Valley Museum. Alternatively, try some of the town's famous seafood dishes at Teddy's By The Sea.

Santa Ynez

A vineyard in Santa Ynez, California, featuring rows of grapevines stretching across the rolling hills.

A vineyard in Santa Ynez, California, featuring rows of grapevines stretching across the rolling hills.

A laid-back rural atmosphere and endless wine tastings are enough reasons for travelers to want to explore this hidden gem of Santa Barbara County. Santa Ynez hosts about 5,000 permanent residents, resulting in quintessential small-town charm. It is surrounded by expansive vineyards and farmland along the Santa Ynez Valley, with several wine-making facilities, including Brave & Maiden Estate, allowing guests to enjoy award-winning local wines.

Santa Ynez is an excellent option for family vacations. It is home to the Santa Ynez Valley Historical Museum and Parks, which displays an incredible collection of stagecoaches, mud wagons, surreys, and other horse-drawn vehicles. When you need a lovely spot to spend your nights, Chumash Casino Resort delivers a luxurious accommodation experience in Santa Ynez.

Avalon

Avalon, California, a resort community on Santa Catalina Island in the Channel Islands, with a waterfront dominated by tourism-oriented businesses.

Avalon, California, a resort community in the Channel Islands. Editorial credit: Darryl Brooks / Shutterstock.com

Island getaways in Southern California do not get more fascinating than this lovely destination on Santa Catalina Island. Avalon treats its tourists to exciting water-fueled adventures to complement the town's fine, sunny weather. It invites them to fish, enjoy beautiful water vistas, and uncover local history while strolling down the Green Pleasure Pier. Culinary enthusiasts have delightful opportunities to taste the diverse flavors served by numerous eateries on the island, including delicious American fare at the Airport in the Sky Restaurant.

Historically inclined travelers may want to stop by the Catalina Museum for Art & History for a taste of local heritage. This magnificent facility stores diverse exhibits chronicling millennia of human occupation on the island.

Julian

Street scene view of the historic old town of Julian, California, featuring quaint shops and rustic architecture.

Street view of the historic town of Julian, CA. Editorial credit: Little Vignettes Photo / Shutterstock.com

The California Gold Rush is often associated with the northern half of the state, which explains why many tourists miss out on Julian's account of the period. Designated as a California Historical Landmark, Julian harbors rare gold rush heritage for a southern town. You can learn about its exciting history at the Julian Pioneer Museum and follow it up with a hands-on experience of panning for gold at the Julian Mining Company. Julian provides a vast wilderness area at William Heise County Park, which enables ardent outdoors people to hike, camp, picnic, and indulge in other fun adventures.

Several wineries in the town hint at a lively wine-drinking tradition. Oenophiles have no shortage of options when they want to try local wines and can tour establishments like Volcan Mountain Winery and Blue Door Winery for tastings.

Wrightwood

Street view in Wrightwood, California, capturing a vibrant sunset illuminating the trees with an array of businesses along the road, reflecting the town's charming and relaxed atmosphere.

Street view in Wrightwood, California. By Rennett Stowe, CC BY 2.0, Wikimedia Commons

While travelers generally head to Northern California for their winter vacations, few realize there are a few gems in the south where they can access world-class skiing slopes. This town of San Bernardino County is an excellent example, and it harbors respectable skiing and snowboarding venues like Mountain High Resort. Wrightwood is known for more than its snowy attractions. During summer, guests can embark on an adrenaline-inducing adventure by ziplining above the thick SoCal wilderness courtesy of Ziplines at Pacific Crest.

Elsewhere, the Wrightwood Country Club offers an easygoing way to spend time outdoors, practicing your swing on the picturesque greens of this waterfront course. For an indoor alternative, try uncovering Wirghtwood's past at the Wrightwood Historical Society and Museum.

The Takeaway

Venturing off the well-trodden coastal routes to rural hamlets like those featured rewards travelers with a more intimate look at the culture and heritage of SoCal. Each of these underrated small towns to explore in Southern California holds its own charms, whether retro atmosphere, agricultural history, or natural beauty. Taking the time to wander downtown areas and learn the stories of places often overlooked by the crowds ensures a new appreciation for Southern California's diversity. It uncovers additional worthwhile surprises to guarantee an unforgettable retreat.

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