Aerial view of Sturgeon Bay, Wisconsin.

2024's 14 Most Scenic Wisconsin Towns

Wisconsin's landscape charms with abundant gifts of water and woodland, making the Badger State a favorite for nature lovers and outdoor adventurers. Scattered across its diverse regions, between the Northwoods and the Great Lakes, are small towns rich with character and surrounded by splendors that entice Discovery Channel explorers. From Bayfield's leeway to Lake Superior's shore and the pristine Apostle Islands National Lakeshore to Fish Creek, bordered by Peninsula State Park's Nordic trails, each community derives unique appeal from the natural beauty on its doorstep.

Highlighted below are some of the most scenic Wisconsin towns, distinguished by the rivers, lakes, mountains, or parks that uplift residents' quality of life while drawing visitors worldwide. Set the stage for a riveting rendezvous in the backcountry by visiting the following charming locales in 2024.

Elkhart Lake

Elkhart Lake, Wisconsin
The Osthoff Resort in Elkhart Lake, Wisconsin. Editorial credit: ajkelly / Shutterstock.com.

Home to less than 1,000 residents, this hidden gem of Sheboygan County is famous for its clear, turquoise waters that sparkle under the sun. A lakeside haven, it has an easygoing vibe that beckons tourists to relax and enjoy the beauty. The area supports northern pike, muskellunge, and walleye populations, inviting anglers for fun fishing expeditions. Other aquatic recreation to look forward to include boating, canoeing, kayaking, and paddleboarding. Dense woodlands surround the lake and transform into a fall wonderland with the transitioning foliage.

Elkhart Lake has a sole public beach, Fireman's Park, which is the perfect place to spend the day outdoors. Locals and visitors alike flock to its sandy shore for laid-back picnics and to play some beach volleyball.

Hayward

Skiing competition in Hayward, Wisconsin.
Skiing competition in Hayward, Wisconsin. Editorial credit: Bryan Neuswanger / Shutterstock.com.

River towns in Wisconsin don't get more lovely than Hayward. This stunning community on the Namekagon River blends lush forests and shiny waters to grant travelers a naturally alluring escapade. The river provides habitat to several species, including musky and brown trout, allowing for angling adventures upstream. Newcomers to Hayward can access the Hayward Lakes Area for more fun opportunities. This sprawling region with clear, blue waters and forested edges draws kayakers, boaters, anglers, and canoers.

Dense woodlands of the Chequamegon National Forest encircle the town, serving as the ultimate getaway for ardent outdoorsmen. As summer gives way to autumn, the forest bursts into a kaleidoscope of orange, yellow, and red hues.

Sister Bay

Fall colors in Sister Bay, Wisconsin
Fall colors in Sister Bay, Wisconsin. Editorial credit: Nejdet Duzen / Shutterstock.com.

Many tourists rank Sister Bay among the most scenic Wisconsin towns for its unrivaled natural scenery. The community is enveloped by the beautiful Green Bay, which stretches as far as the eyes can see. One of its biggest draws is Sister Bay Beach, favored by residents and foreigners for its 1,900-foot waterfront. Its sandy shores are tailored for easygoing picnics while admiring Green Bay views, whereas the bay fuels activities like boating, swimming, and paddleboarding.

Guests can rent vessels for excursions on the water at the Sister Bay Marina or book a trip with Sister Bay Scenic Boat Tours to discover the radiance of the region from the bay. The Three Springs Nature Preserve is an escape to the backcountry, where secluded trails wind through 17,000 acres of wild, wooded, and unfragmented land.

Port Washington

Port Washington, Wisconsin
The charming waterfront of Port Washington, Wisconsin. Editorial credit: Jacob Boomsma / Shutterstock.com.

Historically recognized for its maritime heritage, Port Washington has a picturesque shore overlooking Lake Michigan. Its postcard-worthy lighthouse and harbor are a popular subject for nature photographers vacationing in the area. Port Washington South Beach Park is the first stop for nature enthusiasts. It has a long, sandy shore where sightseers soak up the natural sights and sounds of the lakeshore. Swimmers, hikers, picnickers, and paddlers converge at the site to harness the different recreational opportunities.

If you prefer open spaces, Coal Dock Park is another exciting option. The city park sits in the heart of downtown and features a delightful boardwalk with splendid vistas and a pedestrian bridge linking to Lake Michigan.

Bayfield

Bayfield, Wisconsin
Annual Applefest celebrations in Bayfield, Wisconsin. Editorial credit: Jacob Boomsma / Shutterstock.com.

Bayfield is a popular gateway to the Apostle Islands National Lakeshore, one of the most attractive regions on Lake Superior. Local outfitters take tourists on remarkable excursions into the secluded islands, with the magical scenery dominated by cliffside bluffs, mystic sea caves, and picture-perfect lighthouses. A kayaking tour exposes you to natural wonders like the mainland sea caves, which turn into dramatic ice caves when it snows.

The Bayfield Peninsula harbors sandy beaches with a serene setting you can escape to, including Friendly Valley Beach and Meyer's Beach. A great way to witness Bayfield's natural charm away from the shore is to drive along the Fruit Loop. This pretty pathway along the Lake Superior Scenic Byway cuts through a network of berry farms and apple orchards.

Sturgeon Bay

Aerial view of Sturgeon Bay, Wisconsin.
Aerial view of Sturgeon Bay, Wisconsin.

Sturgeon Bay has a rich nautical heritage stemming from a strategic location on the shores of Green Bay. Several unique nature areas expose a distinct splendor synonymous with the town's exterior, starting with Cave Point County Park. This pleasant oasis features dramatic limestone cliffs, submerged caves, and hiking trails, with awe-inspiring views of Lake Michigan. Whitefish Dunes State Park's terrain is just as fulfilling, hosting several shoreline trails passing by huge sand dunes and through a thick forest network.

Furthermore, Potawatomi State Park solidifies Sturgeon Bay's reputation as the ultimate outdoor getaway. Straddling 1,200 acres northwest of the town, it has a mix of rolling woodland and shiny waters where adventurers can hike, camp, hunt, and fish.

Chippewa Falls

Chippewa Falls, Wisconsin
Chippewa River Dam with Lake Wissota in the distance in Chippewa Falls, Wisconsin.

Chippewa Falls is a quaint village on the Chippewa River that wows newcomers with its striking nature. Tourists have all the reasons to venture outside for sightseeing expeditions at Lake Wissota State Park. Besides offering colorful vistas of lush forests against a charming lake, the 1,000-acre wilderness is a recreational hub flocked by hikers, bikers, horseback riders, and campers.

Multiple trails traverse the area and one of the best ways to discover the gem is hiking the Old Abe State Trail. Stretching about 20 miles, this lovely pathway runs along the Chippewa River, providing exquisite perspectives of the landscapes, and connects Lake Wissotta State Park to neighboring Brunet Island State Park.

Lake Geneva

Lakefront hotels in Lake Geneva, Wisconsin.
Lakefront hotels in Lake Geneva, Wisconsin. Editorial credit: lito_lakwatsero / Shutterstock.com.

This resort community on the pristine shores of Geneva Lake has long attracted tourists looking for an unassuming beachfront retreat. It has few residents and a serene atmosphere punctuated by soothing views of the blue lake. First-timers will love the feeling at Big Foot Beach State Park, which features a secluded setting with dozens of wooded campgrounds, hiking trails, and a sandy beach.

Lake Geneva Shore Path delights with magnificent panoramas of the lake. This inviting pathway stretches about 20 miles, weaving in and out of wooded sections and along the shoreline. Those craving a dip can head to Riviera Beach, just next to the shore path. Apart from swimming, its sandy waterfront is ideal for relaxing and waiting for the spectacular sunset over the horizon.

Baraboo

Big Top Parade in Baraboo, Wisconsin.
Big Top Parade in Baraboo, Wisconsin. Editorial credit: Aaron of L.A. Photography / Shutterstock.com.

Baraboo might be more famous for its circus heritage, but the town has a delightful out-of-door landscape that puts ardent adventurers in their element. Beyond the downtown limits, it harbors treasures like Mirror Lake State Park. This 2,000-acre reserve is home to Mirror Lake, whose glossy surface reflects a forested shoreline with imposing rock cliffs rising to 50 feet. This culminates in a vibrant recreational hub that attracts kayakers, campers, and hikers.

About 2 miles south of the city, Pewit's Nest beckons thrill seekers with exciting rock climbing opportunities. The site's highlight is a glacier-carved gorge flanked by rocky outcrops with a natural swimming hole at the bottom.

Fish Creek

Fish Creek, Wisconsin
Aerial view of Fish Creek, Wisconsin, on the bay of Green Bay.

Fish Creek's claim to fame is home to Peninsula State Park. This 3,700-acre sanctuary harbors most of the community's natural beauty, teeming with campsites, hiking routes, swimming beaches, and a golf course. Newcomers can scale Eagle Tower to appreciate the park's majesty from tens of feet in the air. The popular overlook rewards guests with spectacular panoramas of the park, Lake Michigan, and neighboring islands. The Fish Creek Scenic Boat Tours take people on surreal boat excursions that let you experience the area's allure.

Meanwhile, those who feel like stretching their legs can do so along the Eagle Bluff Trail. This 2-mile loop gives hikers enticing perspectives of wooded landscapes alongside the calm and pristine lake.

Ashland

Aerial view of Ashland, Wisconsin, on the shores of Lake Superior.
Aerial view of Ashland, Wisconsin, on the shores of Lake Superior.

Ashland is a port town on Lake Superior, situated close to the head of Chequamegon Bay. Its exterior aesthetics revolve around the waterbody, which also serves as a hub for community recreation. Along the lakeshore, you will come across Bayview Park, which, from the name, presents breathtaking panoramas of Chequamegon Bay. The park houses different amenities for those searching for quality moments in the open, including picnic areas, a playground, and an on-site restaurant.

Maslowski Beach lets vacationers enjoy a dip in Lake Superior. The place is conveniently shallow so that kids can have fun without worries. An artesian well at the site provides tasty spring water.

Ephraim

Aerial view of Ephraim, Wisconsin.
Aerial view of Ephraim, Wisconsin.

This Door County gem is home to less than 500 residents yet draws thousands of visitors with its pastoral beauty. Set on the shores of Green Bay, newcomers here can look forward to dramatic vistas of bluffs across Eagle Harbor. A short kayak trip will bring you to Peninsula State Park, one of Wisconsin's most popular state parks. Approximately one million adventurers tour the gem annually to access hiking trails, camping grounds, lake beaches, and more.

Locally, Ephraim Preserve at Anderson Pond fuels expeditions in the great outdoors. This rich nature refuge blends wetlands, open fields, a pond, and a forest to grant enthusiasts one-of-a-kind expeditions throughout along its isolated routes.

Cambridge

Fall Foliage in a park in Cambridge, Wisconsin.
Fall Foliage in a park in Cambridge, Wisconsin.

This tiny village of Jefferson and Dane Counties has a rich network of park spaces that enhances its natural appeal. Travelers are spoilt for choice when it comes to fun in the open spaces, starting at CamRock County Park. This over 400-acre preserve remains accessible around the year and is home to a thick forest, hiking trails, canoe and kayak launches, three separate shelters, and cross-country skiing routes. The CamRock Bike Park invites cyclers for refreshing jaunts along well-maintained pathways.

Meanwhile, Ripley Park is a local favorite, thanks to its beachside location and exquisite panoramas of the area. It lies on the banks of Lake Ripley, a go-to spot for kayakers, boaters, and paddleboarders.

Egg Harbor

Egg Harbor, Wisconsin
The harbor at Egg Harbor, Wisconsin.

Egg Harbor is a small town with big-time cool! Its coastal charm comes from its setting on Green Bay and its surroundings of nature preserves, farmlands, and orchards, culminating in soothing God-given landscapes. A cozy shoreline at the Egg Harbor Marina is the gateway to all aquatic adventures, from boating and kayaking to paddleboarding. Meanwhile, Egg Harbor Beach is the town's hub for those who want to swim. Its tranquil and sandy shoreline is also ideal for relaxing and meditating.

Several golf courses across the region add to the beautiful nature in Egg Harbor. If you are going to practice your swing, the Orchards have a spectacular setting across 200 acres, consisting of mature hardwoods, sprawling orchards, and undulated meadows.

Final Thought

Whether soaking in Door County's coastal atmosphere while gazing upon its beautiful peninsulas and islands or paddling the serene Namekagon River as the landscapes glow with rich autumn colors, even brief visits to some of the most scenic Wisconsin towns 2024 allow for reconnecting with nature's restorative aspects. For travelers aiming to witness the magnificent changing leaves dancing across the Northwoods or simply tap into charming small-town culture, this diverse sampling ensures a delightful discovery of the natural highlights throughout America's Dairyland.

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