Historic Gallery on Bearskin Neck in downtown Rockport, Massachusetts. Image credit Wangkun Jia via Shutterstock

6 Towns on the Atlantic Coast With Thriving Local Businesses

The Atlantic Coast of the US forms some of the most remarkable geological landscapes around the globe. It stretches from the rocky outcroppings of Maine all the way south to the sandy shores of Florida. Other states hugging the coastline are New Hampshire, Massachusetts, Rhode Island, and Georgia. Barrier islands like those in New Jersey and North Carolina bring an interesting side to this unique ecosystem.

These states are home to dreamy coastal towns with a storied history and flourishing local businesses. These aren't your typical tourist traps; these are indie shops, cozy cafes, and family-owned restaurants that serve as the heart and soul of the community. Come and see these quaint little towns with local shops that will pique your curiosity!

Kittery, Maine

Boats parked at a marina on Badger's Island during a cloudy morning in Kittery, Maine.
Marina on Badger's Island in Kittery, Maine. Image credit EB Adventure Photography via Shutterstock

Hailed as Maine's oldest and southernmost town, Kittery offers a nice mix of charm and character. Its heart beats with ever-blossoming local businesses. Yarrow, a gift shop, caters to the well-being of the community with its curated selection of health and wellness products, as well as spiritual items.

Want to add a piece of Kittery to your wardrobe? Tayla Mac Boutique and HS Mercantile have a unique piece for every taste. When craving a bite of freshly baked goodness, you can expect Beach Pea to deliver—they bake everything in-house and even roast their own meats for delectable sandwiches and salads.

Kittery, a seaside town with a huge fishing economy, is a top destination for seafood lovers. New England Fishmongers champions sustainable practices, bringing the freshest catch straight to your plate. They also serve mouthwatering chowder and the quintessential New England treat, the lobster roll. No exploration of Kittery is complete without a visit to Bob's Clam Hut, a well-loved institution serving locals and tourists the best seafood selection since 1956.

Rye, New Hampshire

Petey's Summertime Seafood at 1323 Ocean Boulevard in town of Rye, New Hampshire.
Petey's Summertime Seafood in Rye, New Hampshire. Image credit Wangkun Jia via Shutterstock

Rye is the home of the longest stretch of coastline in New Hampshire, eight miles of sandy shores. This seaside escape isn't just for beach bums; it's also a melting pot for restaurants and shops that appeal to all tastes.

The scenic Ocean Boulevard serves as the heart of Rye's commercial district. Here, the oceanfront restaurant Carriage House offers a raw bar and an upscale menu featuring fresh catches like pan-seared monkfish and Gulf of Maine halibut, complemented by handcrafted cocktails and breathtaking ocean views. For something more casual, make your way to Common Roots, an all-encompassing shop for health-conscious folks. This cafe serves mostly vegan fare and even occasionally hosts yoga classes for those who need realignment. Don't miss their market and its array of healthy snacks, beverages, and even basic groceries.

Have a hankering for seafood? Opened in 1990, Petey's Summertime Seafood is the local go-to for a classic New England seaside experience. This family-friendly joint wows diners with its stunning ocean views and an ice cream counter that is a hit with the kids. The juicy sea scallop roll and baked stuffed seafood platter are undeniable crowd-pleasers. If you would like a refreshing pick-me-up after a day at the beach, Kooks Cafe & Beach Bar is the way to go. This vibrant spot whips up delicious fresh smoothies and bowls; its bestseller, the Beach Babe, a blend of pink dragon fruit topped with honey, granola, and fresh fruits, is a treat to the taste buds!

Close to Rye Beach, Plover Robes on Sea Road sells a quirky selection of all-season robes, including luxurious beach cover-ups, just perfect for your trip to this oceanside community!

Rockport, Massachusetts

Historic Gallery on Bearskin Neck in downtown Rockport, Massachusetts.
Historic Gallery on Bearskin Neck in downtown Rockport, Massachusetts. Image credit Wangkun Jia via Shutterstock

Rockport, cradled at the tip of the Cape Ann peninsula, enchants tourists with stunning Atlantic views and a dynamic local scene. Spend a fun day at the historic Thacher Island National Wildlife Refuge for a serene stroll, or Halibut Point Reservation for coastal hikes, fishing, or a relaxing picnic.

One must not miss the town's most recognizable attraction, Motif #1, a red fishing shack replica regarded as the "most painted building" in the country. Its color composition attracts art students nationwide.

After your time in nature, downtown's Bearskin Neck is a chest full of wonders. You could indulge your sweet tooth at Tuck's Candy Factory, a town staple since 1929, or browse Bearskin Neck's shops. Find eclectic clothing and souvenirs at Sand Castles, get lost in a good read at Susie's Stories Rockport, or rummage for quirky tchotchkes and fashion pieces at Shore Thing or Carol Lee's Cottage.

Cap off the day with a tasty spread at My Place by the Sea, a romantic dining spot that serves fresh catches with a modern twist. Meanwhile, folks who prefer casual eats are more than welcome to drop by The Ice Cream Store for chilly treats or enjoy quick cafe bites at its sister shop next door, Bean & Leaf Cafe.

Narragansett, Rhode Island

Mt. Hope bridge over Narragansett Bay connecting Portsmouth and Bristol, Rhode Island.
Mt. Hope bridge over Narragansett Bay connecting Portsmouth and Bristol, Rhode Island.

Beyond the pristine beaches of Narragansett is a lengthy history that predates colonization. This dreamy town in Washington County was named after the Narragansett Indians who settled in the region circa 1675. Today, holidayers can witness the towering allure of the Point Judith Lighthouse, guiding seafarers for over a century, or work on a sun-kissed complexion on the shores of Narragansett Town Beach.

Right downtown, the picturesque Pier Marketplace is where you will find an assortment of cozy shops and delicious eateries. Gansett Poke compels health-conscious beachgoers with its fresh poke and açai bowls, while Celeste offers a chic dining setting with mesmerizing views of Narragansett Bay. Their selection is a seamless blend of light seafood dishes and European-inspired creations. For a touch of whimsy, pop into Shell Boutique and pick through its sea shells, novelty gifts, and eye-catching jewelry. Vikani rounds out the Pier Marketplace experience with comfortable beachwear and accessories to complement your coastal 'fit.

Make your way further south in town and unearth legendary dining staples. Aunt Carrie's, a family-owned restaurant since 1920, should not be missed. Now in its fourth generation, it's loved by locals and tourists for its true-blue New England fare, most especially the famous clam cakes. For an unforgettable feast from the sea, you cannot go wrong with George's of Galilee. This iconic establishment right by the port is lauded for its fresh raw oysters and rich baked stuffed lobster.

New London, Connecticut

Skyline of the city of New London, Connecticut with whaling ship in the foreground.
Skyline of New London, Connecticut.

New London is a delightful little seaport town located right where the Thames River and Long Island Sound meet. Ocean Beach Park, a half-mile boardwalk with a playground and Olympic-sized pool, is often the hangout spot for locals and tourists. The town is a treat for history enthusiasts as it's also home to the legendary Fort Trumbull. Once a fortress and military facility, it's now a museum and state park where hikers and anglers can spend a fun day in nature.

After your outdoor excursions, refuel and unwind around New London Waterfront Park. Gear up for a block-long exploration and discover charming cafes, cute shops, and trendy dining hubs. On Bank Street alone, you will find Noodles & Rice Bistro with its authentic Thai fare, Mambo Bar & Restaurant serving tasty Dominican grub, and The Social Bar + Kitchen offering a classic American menu.

Music lovers will find their paradise at Telegraph Autonomous Zone, a record store and events venue in one. The shop sells a wide range of records, from classic rock bands to up-and-coming names in the industry. For comic collectors, Sarge's Comics and Games on State Street is a must in your itinerary!

Wildwood, New Jersey

Folks enjoy a sunny summer’s day on the boardwalk in Wildwood, New Jersey.
Folks enjoy a sunny summer’s day on the boardwalk in Wildwood, New Jersey. Image credit James Kirkikis via Shutterstock

Wildwood sure is a great place to visit if you are looking for non-stop entertainment. This resort town is the center of several communities collectively called The Wildwoods on Five Mile Beach, a barrier island on the Atlantic. It's known for its 1.8-mile boardwalk lined with restaurants, shops, and colorful amusement centers like Morey's Piers, a family-owned carnival that has been bringing fun to the townsfolk since 1969.

More indie and locally loved shops are located around the boardwalk. If you have a sweet tooth, stop by Laura's Fudge on East Wildwood Avenue for the creamiest fudge you will ever have, or pop into The Dugout ice cream parlor to fight off the summer heat! For delicious brick oven pizza and craft beer to share with friends, Goodnight Irene's Brew Pub on Pacific Avenue is a good idea. They have over 45 beers on tap, along with fine wine and handcrafted cocktails.

What Goes On is a shop along the boardwalk selling all things vintage and rock 'n' roll. Another interesting shop in Wildwood is 5 Mile Marketplace, offering "everything you forgot," from beachwear and gear to the cutest, random merchandise to remember your trip by!

Living Large and Loving Local on the Atlantic

Do you feel like going on the adventure of a lifetime along the Atlantic? These towns are just the tip of the iceberg when it comes to endless surprises coming your way when you visit the coast. From the mouthwatering seafood of Kittery to the non-stop fun machine that is Wildwood, there is a place waiting to be your temporary home away from home.

It's all about sharing hearty fare at a quirky family-run restaurant, rummaging for eclectic finds in indie shops, and blending in and mingling with the locals. When you set foot in these charming communities, you are not only in for a wild ride but also keeping these East Coast towns alive and kicking.

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