The historic downtown, Watertown, South Dakota. Image credit Sabrina Janelle Gordon via Shutterstock

6 Underappreciated Towns to Visit in South Dakota

When people think about South Dakota, often the first thing that comes to mind is Mount Rushmore. However, what many do not realize is that the state is home to an astonishing array of natural gems, historic landmarks, and cultural treasures. Scattered within this beauty are especially brilliant towns that represent the rich and diverse heritage of the region. Yankton, Deadwood, Keystone, Aberdeen, Watertown, and Brookings may not be widely known to those outside of South Dakota, but they epitomize some of the state's most underappreciated towns, making them essential stops on your next vacation itinerary.

Yankton

O'Malley's Irish Pub at 204 W 3rd Street in historic downtown Yankton, South Dakota.
O'Malley's Irish Pub in historic downtown Yankton, South Dakota. Image credit Nagel Photography via Shutterstock

With a population of around 15,000 people, Yankton is a lively town, proud of its heritage and tight-knit community. Visitors can stop by Meridian Bridge, for example, which is a symbol of pride among residents, built in 1924 under local leadership. Travelers in town on Saturdays can also spend the morning at Yankton’s Market at the Meridian, a local farmer’s market selling art, baked goods, fresh produce, crafts, and more!

Yankton is also home to the world’s largest archery center, NFAA Easton Yankton, which is open year-round and even offers archery and air rifle classes to beginners. Hikers will love Yankton as well, home to over 20 hiking trails! Lake Yankton Prairie Trail, James River Trail, and Chalk Bluffs Multi-Use Trailhead are great options, just to name a few. Yankton may be a small town, but that has not halted it from having a wide array of dining options. Ben's Brewing Co. is a local favorite, filled with a cozy atmosphere, 20 beers on tap, and delicious homemade pizza.

Deadwood

Actors reenact a historic gunfight in Deadwood, South Dakota.
Actors reenact a historic gunfight in Deadwood, South Dakota. Image credit Jess Kraft via Shutterstock.com

Once a key part of the 19th-century Wild West narrative, Deadwood is now a National Historic Landmark. Despite hundreds of years going by, the town has preserved much of its original Wild West heritage and culture. Staying at the historic 1899 Inn, conveniently located in the heart of town, is a fantastic way for travelers to experienceDeadwood's rich history.

Visitors can start their day exploring the historic district, where cobblestone streets and preserved buildings house sweet shops, antique shops, boutiques, and more. Deadwood also boasts a variety of wineries and breweries, perfect for enjoying a drink and relaxing at the end of an exciting day. Belle Joli Winery Tasting Room, in the historic downtown, is a standout. The surrounding Black Hills offer stunning natural beauty, with lush forests that provide ample opportunities for hiking, picnicking, and wildlife watching.

Keystone

Keystone, South Dakota.
Overlooking Keystone, South Dakota. Image credit GagliardiPhotography via Shutterstock.com

Surrounded by historical monuments, lush forests, and colorful canyons, Keystone offers postcard-perfect scenery. Less than a ten-minute drive from the town center, travelers can reach the world-famous Mount Rushmore to marvel in person at the breathtaking carvings of Washington, Jefferson, Roosevelt, and Lincoln. Keystone's prime location within the Black Hills National Forest also provides access to a stunning landscape of wide grasslands, forested mountains, streams, hills, and canyons, ideal for hiking and exploration.

For those interested in presidential history beyond Mount Rushmore, The National Presidential Wax Museum features lifelike wax replicas of all 46 presidents, allowing visitors to experience iconic moments from their presidencies. To conclude a busy day full of nature and history, travelers can stop at one of Keystone’s restaurants, such as Halleys West. This restaurant is brimming with decorations and an excellent selection of sandwiches, burgers, beer, and wine.

Aberdeen

Wizard of Oz display at the Storybook Land in Aberdeen, South Dakota.
Wizard of Oz display at the Storybook Land in Aberdeen, South Dakota. Image credit Lost_in_the_Midwest via Shutterstock.com

Aberdeen has many unique attractions, such as amusement parks, lakes, and zoos that make it an especially great town to visit for families! Although its diverse activities will appeal to those of all ages. Storybook Land is a magical park, filled with backdrops, interactive scenes, and life-size characters from nursery rhymes and the Wizard of Oz. The park’s Storybook Land Express Train is an excellent way to see the whole park, as well as a neighboring zoo!

Lake Minne-Eho, or Wylie Lake, is another great spot to spend the day, with access to canoes, paddleboats, a beach, and a swimming area. It is also stocked with fish for those who enjoy a good afternoon fishing! Need a good breakfast to fuel up before beginning your day? Sammy’s Restaurant and Omelette Shop is an Aberdeen classic, offering amazing omelettes and a full breakfast menu!

Watertown

Historic building in Watertown, South Dakota.
Historic building in Watertown, South Dakota. Image credit Sabrina Janelle Gordon via Shutterstock

Watertown is located in eastern South Dakota, near Pelican Lake and Lake Kampeska, boasting a vibrant cultural scene and excellent natural attractions. Outdoor enthusiasts will love hiking, biking, or skating along Lake Kampeska’s trails, totaling more than 20 miles! Visitors may even spot anglers around the lake, who enjoy fishing for perch and walleye.

Watertown also has an extensive art and culture scene. The Redlin Art Center is a cultural staple, a brick museum providing insight into Terry Redlin’s life and featuring 160 originals from the artist! The Goss Opera House is another historic and cultural gem, dating 130 years and exemplifying some of the town’s best architecture. Make sure to check the Opera House’s calendar, as they may have an event coming up! Throughout Watertown, travelers can also go sculpture hunting, as the Artwalk Project has placed numerous sculptures throughout the town, which are changed out annually!

Brookings

Downtown Brookings, South Dakota.
Overlooking Brookings, South Dakota.

Brookings, a lively college town home to South Dakota State University, offers a variety of attractions for all types of travelers. Visitors can explore cultural sites like the South Dakota Art Museum and enjoy family-friendly activities at the Children’s Museum of South Dakota. The local cuisine is pleasantly diverse, with mouthwatering options such as George’s Pizza, which also serves delectable Greek dishes like gyros and baklava. To top off the evening, the cozy Mosaic Wine Bar has a wide selection of wines and beers.

Itching to get outdoors? Head to McCrory Gardens, an immaculate set of gardens showcasing an impressive variety of native and exotic plants. Oakwood Lakes State Park is also a local favorite, only about 20 miles from Brookings and featuring a gorgeous landscape with places to hike, camp, swim, and more!

While many people turn to South Dakota only for a visit to Mount Rushmore, a deeper exploration of its towns reveals a wealth of lesser-known treasures as well. From Yankton’s vibrant, tight-knit community to Deadwood’s preserved Wild West heritage and Aberdeen’s enchanting Storybook Land, each town has special attractions that appeals to every type of traveler. Visiting these towns allows vacationers to fully appreciate the rich history, culture, and natural beauty that define the charming western state of South Dakota.

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