9 Unforgettable Small Towns to Visit in Wisconsin
Travelers that are looking to trade the fast-paced, stress-filled urban life for a more slowed-down lifestyle away from civilization with the hopes of being surrounded by nature’s bounty find solace in the small towns of Wisconsin. Wisconsin's quaint, unheard-of towns are the perfect destination to relax, unwind, rejuvenate, and spend quality time. Teeming with picturesque landscapes, vibrant cultural attractions, friendly communities, and fun outdoor adventures, these hidden gems showcase the raw beauty of America’s Dairyland.
From fishing in the spring and summer, to skiing in the winter, and admiring the changing leaves in the fall—there is always something to do for whichever season you decide to visit. The sweet taste of the almost 21 million gallons of ice cream that Wisconsinites consume annually is ready to be savored. These towns provide for a riveting rendezvous in these unforgettable small towns to visit in Wisconsin.
Stockholm
This charming small community on the shores of Lake Pepin offers an eclectic mix of rich culture, sumptuous culinary delights, and scenic countryside. Its modest population under 100 residents features some of the friendliest people you’ll meet and holds true to its rich Swiss roots, making the town a viable vacation destination. One of the first places to visit in Stockholm is the Maiden Rock Bluff State Natural Area, with the opportunity to walk along a picturesque trail to the top of the 400-foot limestone bluff, where sweeping views of the surroundings await.
The route to Lake Pepin ranks among the most beautiful drives in the country and culminates in serene natural scenery highlighted by lush landscapes and sparkling waters. The campground at Stockholm Village Park is right on the shores of Lake Pepin where nature lovers can enjoy a complete outdoor experience. When ravenous, the Stockholm Pie & General Store serves a delicious meal in a family-friendly atmosphere.
New Glarus
Old-fashioned charm, vibrant ethnic festivals, and chalet-style architecture define this quaint village steeped in Swiss culture. New Glarus traces its origin to the 1840s when immigrants founded it, receiving the name from the canton of Glarus, eastern Switzerland. Popularly known as “America’s Little Switzerland,” you can immerse yourself in this well-preserved aspect of the town at the Swiss Historical Village Museum, which houses various relics and antiquities that offer a glimpse into the life of pioneer settlers.
Alternatively, to the most of the beautiful natural landscapes surrounding the town, tourists can hop on a bike to explore the scenic 24-mile Sugar River State Trail and take in the charming views of rolling hills, sprawling farmlands, and remnant prairies. The trail also connects to New Glarus Woods State Park, a perfect spot to relax and rejuvenate after a tiring ride. Party enthusiasts will love the festivities in the town, highlighted by the annual Oktoberfest, which brings the streets to life with live music and free-flowing beer. If visiting outside the festival season, you can sample the craft beer scenery at the New Glarus Brewing Company.
Baraboo
Baraboo is sometimes known as “Circus City,” which comes from the town serving as the winter quarters for the Ringling Brothers through 1918. Today, you can get a taste of the town’s lengthy love affair with the circus at Circus World, which hosts stunning circus shows and houses relics like antique circus wagons. That aside, Baraboo impresses with endless outdoor adventures that you can find at Devil’s Lake State Park, where miles of hiking trails, scenic picnic areas, swimming spots, and other water sports await.
The town has more beautiful outdoor spaces worth experiencing, such as the Aldo Leopold Foundation, an excellent spot to wander and bask in raw nature. Alternatively, the International Crane Foundation invites onlookers to admire all the 15 species of cranes that call the sanctuary home. Lastly, time spent browsing the various businesses in the vibrant downtown area, including Little Village Café, Cornerstone Gallery, and Neat-O’s Bake Shoppe, makes the trip to this little town all the more special.
Lake Geneva
Lake Geneva stands out among the small towns in Wisconsin thanks to its numerous lake opportunities and thrilling outdoor adventures. If getting a little wet isn’t an issue, you’ll love the water-based activities at the town’s different beaches, including Riviera Beach, or a relaxed cruise down the picturesque lake aboard the Lake Geneva Cruise Line. Another spot worth visiting is Shore Path, which is excellent for a lazy stroll along the scenic Lake Geneva shoreline, with glimpses of sprawling tulip fields and historic homes.
Adrenaline-filled experiences can be had at Lake Geneva Ziplines & Adventures to get your blood pumping. This fantastic 100-acre facility is home to thrilling zipline tours, high ropes obstacle courses, and climbing towers offering the ultimate physical challenge, making it the perfect spot for a fun family day out. When the body has suffered enough strain from the activities, the Element Massage Studio provides a soothing therapy session that will allow it to heal.
Chippewa Falls
Chippewa Falls is one of the best towns to visit in Wisconsin for outdoor adventurers. It sits along the beautiful Chippewa River and boasts unrivaled natural beauty, thanks to attractions like the nearby Lake Wissota State Park. The Hideaway Resort is a lovely, family-friendly spot with pontoon and fishing boat rentals, perfect for relaxing and enjoying gorgeous views. When exploring Chippewa Falls, there are numerous bike trails to choose from, including the Old Abe State Trail, equipped with 20 miles of fresh air and nature.
Family fun is abound with a tour of the popular Irvine Zoo Park. This 300+- acre facility houses exotic species that draw visitors from across the region, including tigers, bison, bears, and cougars. Children will have an unforgettable time getting up close with the animals at the petting zoo. Afterwards, sweet cravings are guaranteed satisfaction at the Chippewa Candy Shop or Olson’s Ice Cream with a delicious chocolate truffle or ice cream cone.
Sister Bay
Sister Bay welcomes all types of travelers, from beachgoers and foodies to outdoor adventurers. However, water-based activities take center stage in the town, with popular tourist spots like Sister Bay Beach and Waterfront Park beckoning locals and visitors to enjoy a refreshing dip, sunbathe, or admire the spectacular sunset. Visitors can also charter a boat with Sail Door County for a relaxed cruise at Sister Bay Marina while experiencing the beauty of the town from the water.
To uncover the town's history, the Corner of the Past Museum allows you to witness historical restored farmhouses from the 19th century. Sister Bay also boasts a vibrant culinary scene, and visiting foodies have the opportunity to try artisanal goat cheese at Door County Creamery, paired with goat tours. There is also the iconic Al Johnson’s Swedish Restaurant scene to sample traditional Swedish cuisine.
Port Washington
This charming town along the shores of Lake Michigan is a nice escape from big-city Milwaukee, which sits about 27 miles away. It boasts a historic downtown and a vibrant marina, offering the ideal destination for those seeking a lakeside getaway. Among its revered sites is the 1860 Light Station, a landmark lighthouse erected in 1849, where guided tours uncover a bit of the area’s history or to enjoy sweeping views of Lake Michigan.
Kids can have a blast at Coal Dock Park, where the idyllic fishing spots, scenic nature trails, and spectacular panoramas of the town’s marina ensure that there is something to keep everyone busy. Meanwhile, the Upper Lake Park supplies an adventure-filled playground, hiking/biking trails, and a beach area to catch some sun by the sparkling water.
Stevens Point
Stevens Point offers a delightful combination of scenic nature and a rich arts and culture scene. Once a modest logging station along the Wisconsin River, the town has become a vibrant destination hosting top public academic institutions, like part of the University of Wisconsin. Besides exploring its downtown, the area’s historic farmers market is among the oldest in the state. If you have a soft spot for the arts, the Riverfront Art Center and the Stevens Point Sculpture Park, which displays the iconic ‘A Sand County Bench', come highly recommended.
Alternatively, going outside to explore the beautiful landscapes encircling the town enables a hiking or biking session along the 27-mile Green Circle Trail. Children flock to the Central Wisconsin Children’s Museum for hands-on fun and educational activities. To top off the day, visitors can explore the UWSP Museum of Natural History and learn about the exciting collection of artifacts before sampling the local craft beer scene with a refreshing pint at Stevens Point Brewery.
Washington Island
Washington Island holds the distinction of being the largest island of Lake Michigan in Wisconsin, and visiting it places you in the middle of crystal-clear waters, picturesque rocky shores, and lush forests. It offers a worthy escape from the hustle and bustle of city life, where you can relax, unwind, and make the most of fun outdoor adventures. The Schoolhouse Beach Park offers a refreshing swim or sunbathing session, then tourists can board the Washington Island Ferry Line to explore the beautiful location from the water.
For a historical experience, there is the Jacobsen Museum to browse the collection of exhibits, and also the Washington Island Farm Museum to glimpse ancient structures, equipment, and implements used by pioneer farmers in the region. Another worthy stop is the Art and Nature Center, which displays awesome pieces by local artists.
The Takeaway
Wisconsin is home to over 1,000 small towns, each with a distinct personality and varying points of interest, but some destinations tend to leave a lasting impression on visitors. Blending stunning natural scenery, unique cultural experiences, and delectable dining experiences, these unforgettable towns to visit in Wisconsin will keep you coming back for more, no matter the season.
