9 Unspoiled Small Towns in Wisconsin

Amid Wisconsin's diverse landscapes, from the scenic shores of the Great Lakes to the deep Northwoods, lie many small towns untouched by commercialization. Maintaining an unspoiled simplicity reflecting earlier eras, communities like Spring Green and Baraboo remain idyllic havens from which to experience the natural beauty and rustic heritage of the Badger State.

These charming yet lesser-visited hamlets preserve an unpretentious small-town way of life. Whether exploring Taliesin, Frank Lloyd Wright's iconic home studio in Spring Green, or taking in views from Circus World Museum overlooking the Baraboo bluffs, escaping to these underexplored towns in Wisconsin promises the discovery of authentic local charm in this side of the United States.

Prairie Du Chien

Steeped in Native American and fur trade heritage, this Mississippi River settlement maintains many historical markers as proof of its colorful legacy. It is home to the Villa Louis Historic Site, a beautiful Victorian mansion on the banks of the Mississippi River. Designated as a National Historic Landmark, it offers a panorama of the state's history dating back to the arrival of the first fur traders. Another noteworthy location to check out is Fort Crawford Museum. This 19th-century fortress-turned-museum documents military and local history, including the many lives that crossed the site.

Beyond the history, Prairie du Chien hosts cozy outdoor spaces designed for relaxing and unwinding. After an absorbing and nostalgic encounter, you can chill under the shade of Lochner Park and delight in its serene setting.

Wautoma

This self-proclaimed "Christmas Tree Capital of the World" is enveloped by a dense network of woods, comprising over 10,000 acres of Christmas trees. The result is a pristine natural environment and the ultimate playground for extroverted travelers. You can start your outdoor immersion at Edenwood Ranch & Preserve, and explore its extensive territory. Alternatively, a round of golf with friends at the Two Oaks North Golf Course provides a more laid-back moment outside. The 18-hole championship course is set against undulating hills and two imposing oak trees.

Apart from roaming the open areas, you can also revel in local arts at the McComb Performing Arts Center. This cultural hub welcomes visitors to catch entertaining live performances inside a modest venue alongside friendly townsfolk.

Florence

Less than 500 people reside in this northern Florence County community, seemingly cut off from civilization. It is famous for its rich natural scenery, defined by dense forests, pristine lakes, and hidden waterfalls. A visit to Whisker Lake Wilderness puts this into perspective, with the 7,000-acre preserve offering opportunities for hiking, photography, camping, and boating on Riley Lake. Carry your camera when discovering the great outdoors to make the most of photo ops at LaSalle Falls. This stunning cascade with a 22-foot drop feels magical in fall against the changing foliage.

After working up an appetite from the endless exploration, you can restock at one of Florence' welcoming local eateries. El Capitan Supper Club serves delicious and authentic Italian cuisine in a romantic setting, with favorites like ravioli and homemade gnocchi on the menu.

Fish Creek

Among the millions of tourists streaming into this Door County village annually, at least one million visit to explore Peninsula State Park. This pleasant regional gem draws adventurers with a promise of endless opportunities across its 3,700-acre territory. From boating and camping to hiking and fishing, it is an ardent outdoorsman's wet dream, come rain or shine. Taking the Fish Creek Scenic Boat Tours gives an excellent perspective of the town from the water, featuring spectacular vistas of Green Bay and its dramatic shoreline bluffs.

Don't pass on the art experience of Fish Creek at the Peninsula Players Theatre. This open-air performance center, bordering the lake and encircled by acres of forestland, stages classic and contemporary shows by talented artists.

Bayfield

Bayfield County harbors several getaway gems, and this lakefront community is among its best offerings. Recognized as a getaway to the Apostle Islands National Lakeshore, Bayfield fascinates guests with easygoing cruises to discover the stunning Lake Superior region, courtesy of Apostle Islands Cruises. The 55-mile sail spoils you with endless sights along the way, from underwater caves to imposing bluffs.

Bayfield's waterfront setting resulted in a long-tenured maritime heritage you can learn about at the Bayfield Maritime Museum. Wandering the venue's interior introduces aged seafaring artifacts, from vessels to documents, depicting past voyages into the Apostle Islands National Lakeshore. While in the town, consider passing by Eckels Pottery and Fine Craft Gallery to learn the intricate craft of pottery making and shop for a sophisticated souvenir for your home decor.

Baraboo

Baraboo has long been associated with the circus world; it is sometimes known as "Circus City." This stems from the legacy of the Ringling Brothers, who chose the town as their winter headquarters. But beyond the circus, Baraboo is among the prettiest towns in Wisconsin. On the outskirts of the town lies Devil's Lake State Park, an undisturbed natural oasis with countless opportunities. Hikers, swimmers, campers, and kayakers gather here to marvel at dramatic rock formations and sail on the waters of its scenic 360-acre lake.

Furthermore, the scenery resembles that in Mirror Lake State Park, whose 2,000-acre forested territory turns into a colorful wonderland in the fall. Away from the wilderness, visitors can enjoy more urban pursuits at the Outlets at the Dells. This beautiful shopping mall houses several brand-name retailers and designer stores.

Spring Green

Mother Nature's splendor combines with architectural prowess to provide first-timers in Spring Green with one of the most off-the-beaten-path experiences in Wisconsin. This secluded village of Sauk County is best known for the Taliesin Preservation, an 800-acre property housing Frank Lloyd Wright's historical home, school, and studio. Touring the site exposes guests to the celebrated architect's handy creations that cemented his lasting legacy. You will be amazed at the quirky exhibits at The House on The Rock. This conspicuous Japanese-style structure, perched on a 60-foot rock face, is infamous for its weird whale exhibit.

Beyond the architecture, Spring Green has a pristine wilderness area throughout the Spring Green Preserve. The area combines black oak barrens and open prairies with a serene atmosphere tailored for isolated walks.

Merrimac

One of Sauk County's well-kept secrets, Merrimac stands out for its untamed bluffs and sandstone formations. It lies along the Wisconsin River, surrounded by lush wilderness that awaits exploration. Vacationers ride the Merrimac Ferry along the river to discover the village from the water. You can also look forward to intimate encounters with raw nature when visiting Parfrey's Glen State Natural Area, home to nature trails passing by a sandstone gorge and scenic waterfall.

More opportunities for outdoor indulgence await at Riverland Conservancy Merrimac Preserve, which has over 1,600 acres of forests, streams, wetlands, prairies, and savannas to explore. The biodiverse property draws hikers, birders, anglers, and snowshoers for recreation throughout the year.

Shawano

Shawano's setting amid a mixture of farmland and forests along the Wolf River allows it to retain a virgin small-town flair. The village houses numerous green areas, starting with Kuckuk Park. This 7.8-acre neighborhood park provides a lovely space to chill out and savor the tranquil environment. But if you need more real estate for your adventures, you can head to Maple Hills Park Sledding Hill. The property has isolated horseback riding trails through the woods that transform into the perfect cross-country skiing and snowshoeing routes in winter.

Meanwhile, casual shoppers interested in local merchandise will have a blast at the Shawano Wisconsin Flea Market in the early months of January to March. There are numerous treasures to hunt for as over 150 regional vendors converge at the fairgrounds to sell their antiques, crafts, household decor items, and other fantastic wares.

Whether exploring the unspoiled natural scenery and historic architecture of Lake Superior enclaves like Bayfield or taking in the Mississippi River views and antiquated ambiance of the early Wisconsin settlement of Prairie du Chien, each of these towns in Wisconsin continues to preserve the unsullied character and serenity of simpler times. Visiting them promises authentic slices of Wisconsin's 19th-century heritage before commercial influences could soil its scenic landscapes and rustic communities. Their enduring natural charm promises lasting memories of the state's pastoral beauty.