People celebrating the Big Top Parade in the town of Baraboo, Wisconsin. Editorial credit: Aaron of L.A. Photography / Shutterstock.com

9 Whimsical Towns to Visit in Wisconsin

Wisconsin might be famous for its dairy scene, cold winters, and beautiful lakes, but some things may not automatically resonate with the state. When it comes to the Badger State's quirky side, the small and rarely explored towns harbor a fair share of surprises. Between their offbeat traditions and unusual roadside attractions, these locales showcase Wisconsin's eccentric charm. They promise first-timers a unique experience off the beaten path that will leave a lasting impression.

From a wacky museum with unorthodox exhibits in Spring Green to freakish wooden trolls across the expanse of Mount Horeb, these towns to visit in Wisconsin entertain with spirited activities that keep atypical hometown legends thriving. So take a detour off the main highways and discover Wisconsin's most whimsical destinations to expose a delightfully unusual side of the Dairy State.

Hayward

A Musky statue in Hayward, Wisconsin.
The "World's Largest Muskie" in Hayward, Wisconin. By Downspec - Own work, CC BY-SA 4.0, Wikimedia Commons.

This little community on the Namekagon River is more than its dense forests and fishing trails. Hayward hosts one of the quirkiest roadside attractions in small-town Wisconsin. Newcomers to the Freshwater Fishing Hall of Fame are mesmerized by the larger-than-life fiberglass sculpture outside the venue. Dubbed "world's largest muskie," the 143-foot-long fish always turns heads. Inside the museum, you can explore interactive exhibits promoting freshwater fishing. Hayward doubles down on its musky fascination with the annual Musky Festival, which features fishing contests, a carnival, and a grand parade downtown.

Muskies aside, the community provides pleasant opportunities for family fun, such as playing amateur golf at Lumberjack Village Mini Golf. It gets even better at the Hayward Amusement Center, which delights the young with activities like go-kart racing, batting cages, and rock climbing.

Sparta

A bicycle sculpture in Sparta, Wisconsin.
A bicycle sculpture in Sparta, Wisconsin. Editorial credit: Lena Platonova / Shutterstock.com

Proclaiming itself the "Bicycling Capital of America," Sparta has made considerable effort to warrant this title. Between its roadside spectacle and odd museum, guests will understand where the fixation for bicycles comes from. The town notably hosts the Ben Bikin’ Sculpture, an iconic landmark featuring a 32-foot-high statue of a gentleman on a high-wheel bike. But that's not all; the Deke Slayton Memorial Space and Bike Museum is Sparta's tribute to the evolution of transportation, with a particular focus on bicycles. However, the site also honors a local astronaut and his contribution to space exploration.

Sparta also boasts the Sparta-Elroy State Bike Trail, which encourages visitors to hop on their two-wheelers and explore the great outdoors. This 32.5-mile route attracts thousands of bikers annually, a credit to the beautiful scenery and multiple towns along its path.

Monroe

People celebrating Cheese Days Festival in Monroe, Wisconsin.
People celebrating the Cheese Days Festival in Monroe, Wisconsin. By Corey Coyle, CC BY 3.0, Wikimedia Commons.

If Wisconsin is America's Dairyland, Monroe is the capital of Wisconsin's Cheese Country. This adorable community has thrived for years by riding on its cheese-making artistry. It preserves this long-held tradition at the National Historic Cheesemaking Center Museum. The facility documents the history of cheesemaking through documents, archives, and interactive exhibits. The best way to immerse in the town's dairy delights is by attending the Main Street Monroe Farmers Market, where an assortment of baked goods, fresh cheese, and farm produce awaits shoppers.

In addition to the sweet cheese, guests can enjoy pints of locally crafted beer at Minhas Craft Brewery and experience rich traditions at the oldest brewery in the Midwest. Finally, those craving to explore the great outdoors will have a remarkable time along the 47-mile Cheese Country Recreational Trail.

New Glarus

The Swiss United Church of Christ in New Glarus, Wisconsin.
The Swiss United Church of Christ in the town of New Glarus, Wisconsin. Editorial credit: Aaron of L.A. Photography / Shutterstock.com

Steeping into New Glarus feels like being dropped in a tiny village somewhere in rural Switzerland. From its unique traditions and alien cuisine to atypical architecture, you will understand why some people call the town "America's Little Switzerland." This all comes from the community's Swiss founders, who left a lasting influence that can be explored at the Swiss Historical Village Museum. Downtown New Glarus stands out for its Swiss-style architecture, best exemplified by the Chalet of the Golden Fleece Museum.

However, the town's Swiss heritage shines brightest during the Wilhelm Tell Festival, where Swiss Folk choirs, yodeling, Swiss flag throwing, and other offbeat traditions mark the family-friendly spectacle. Finally, the tour won't be complete without sampling homegrown craft brews at the New Glarus Brewing Company.

Mount Horeb

Main Street in Mount Horeb, Wisconsin.
Mt. Horeb Opera Block on Main Street in Mount Horeb, Wisconsin. By Jaknelaps - Own work, CC BY-SA 3.0, Wikimedia Commons.

Mount Horeb's unusual display of endless wooden trolls throughout the community makes it one of Wisconsin's most whimsical towns to visit. These intricately carved sculptures represent Scandinavian folklore and hint at the town's Norwegian heritage. Visitors can learn interesting bits of local history at the Driftless Historium & Mount Horeb Area Historical Society. The venue exhibits a varied collection of artifacts and documents chronicling Mount Horeb's natural and human history.

While there are numerous park spaces and green spots in this Madison metropolitan region town for outdoorsy travelers, Stewart Lake County Park is among the best. This lovely preserve harbors exceptional recreational opportunities across almost 200 acres, from swimming and kayaking to hiking and camping. Those who choose to visit in winter can look forward to fun adventures on the snowy slopes of Tyrol Basin.

Baraboo

Big Top Circus World Parade in Baraboo, Wisconsin.
People dressed up as clowns during the Big Top Circus World Parade in Baraboo, Wisconsin. Editorial credit: Aaron of L.A. Photography / Shutterstock.com

Baraboo's nickname, "Circus City," comes from its long-standing love relationship with the circus world. It was here that the Ringling Brothers chose to establish their winter quarters and hosted their maiden circus performance before bursting onto the national scene. These nostalgic memories remain vivid for tourists who visit Circus World. The historic site preserves the legacy of the Ringling Brothers and the town's circus history through an impressive collection of related artifacts and exhibits. The AI. Ringling Theatre is proof of the brothers' influence on the community and entertains vacationers with riveting live performances.

Baraboo boasts some of the most spellbinding outdoor scenery; tourists will get the idea when exploring Mirror Lake State Park. This beautiful park harbors a 2,200-acre wilderness with a mix of hiking trails, dense woods, dramatic cliffs, a beach, and a scenic lake, spoiling adventurers with numerous opportunities.

Germantown

A farm in Germantown, Wisconsin.
A farm in the town of Germantown, Wisconsin.

A good chunk of German migrants found themselves in Wisconsin during European immigration, and many have maintained their cultural traditions. This quaint community of Washington County perfectly represents the German connection in the state under the buzz of Milwaukee. It oozes foreign flair at every street corner, including through sumptuous traditional cuisine that guests can sample at Von Rothenburg Bier Stube. September's Oktoberfest is a must-have experience for tourists in Germantown. It is a time to immerse in German culture through music, dance, food, and crafts.

Germantown appeals to visitors with its inviting green spaces. Schoen Laufen Park offers many outdoor opportunities, with winding trails through a maple forest tailored for hikers. Golfers can also indulge in their favorite pastime at Blackstone Creek Golf Club.

Stockholm

A historic cabin in Stockholm, Wisconsin.
A historic wooden cabin in Stockholm, Wisconsin. Editorial credit: Aaron J Hill / Shutterstock.com

Established by Swedish immigrants in the mid-19th century, Stockholm has managed to preserve its European roots, which continue to show throughout the tiny village. The Stockholm Pie and General Store is an excellent start to experience the town's culture. It serves delicious Swedish staples like smorgas and smoked salmon, which promise to leave you asking for more. Alternatively, you can visit Scandihoo and check out authentic Scandinavian fashion and decor accessories blending traditional craftsmanship with modern trends.

The town presents remarkable wine-tasting opportunities at Maiden Rock Apples Winery & Cidery. Meanwhile, Stockholm Village Park Campground provides a tranquil space for tourists who prefer outdoor environments, with amenities like picnic tables, developed campsites, and a boat launch.

Spring Green

Rock Alex Jordan estate in Spring Green, Wisconsin.
The Rock Alex Jordan Estate in the town of Spring Green, Wisconsin. Editorial credit: Aaron of L.A. Photography / Shutterstock.com

Spring Green might be small, but it harbors a prominent reputation for being very near the hometown of legendary architect Frank Lloyd Wright. Vacationers in the laid-back community are automatically drawn to Taliesin Preservation, which houses a studio, school, and home built by Wright across a 600-acre property. A tour reveals historical artifacts and exhibits related to his legendary craft. However, Spring Green's eccentric personality shows at the House on the Rock. This bizarre attraction is home to an architecturally strange collection of exhibits that leaves many scratching their heads.

Thanks to the American Players Theatre, art lovers have enthralling live productions to look forward to in Spring Green. Finally, nature admirers will feel in their element when exploring the lush atmosphere of Spring Green Preserve. This rich ecosystem features a mix of prairies with some of the area's most distinct flora and fauna, like black oak barrens.

The Takeaway

From deep-rooted European traditions in Germantown to the simply bemusing obsession with cheese in Monroe, the discussed towns to visit in Wisconsin reveal the entertaining dimensions woven into the Badger State's fabric outside what typically comes to mind. A visit ensures lasting smiles and head-scratching memories from sampling their odd appeal. Their offbeat characters prove that sometimes the most wholesome fun stems from the odd corners of cities in the United States and their people.

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