Downtown Las Cruces, New Mexico. Editorial credit: Andriy Blokhin / Shutterstock.com

The Best College Town In New Mexico

Tucked away in southern New Mexico and just a few miles from the state border with Texas and the international border with Mexico, the college town of Las Cruces is steeped in history and brimming with cultural and educational significance. Pronounced “laas-kroo-suhs,” it’s not only the second-largest city in New Mexico, this community of nearly 115,000 people is where you’ll find New Mexico State University (NMSU), a center of academic excellence in the Southwestern United States.

Las Cruces also just so happens to be set in an enchanting part of the state. Located in the fertile Mesilla Valley and framed by the dramatic Organ Mountains and the Chihuahuan Desert, it was founded in 1849 on land ceded after the Mexican American War and was named after three large crosses (cruces) that were located nearby. As the area opened up to American settlers, Las Cruces rapidly rose in stature as an agricultural center and a vital stop along the Butterfield Overland Mail stagecoach route.

The founding of NMSU a few decades later not only cemented Las Cruces’ reputation, but also its role in the development of the state. It has also had a significant impact on Las Cruce itself, providing the community countless cultural, economic, and recreational opportunities, and leaving a lasting mark on its identity.

A Brief History Of New Mexico State University

Burrell College of Osteopathic Medicine at New Mexico State University
Burrell College of Osteopathic Medicine at New Mexico State University in Las Cruces, New Mexico. Image credit: Mac2678 via Wikimedia Commons.

Founded in 1888, NMSU has grown into one of the most prominent institutions of higher learning in the Southwest. The university began with a small enrolment of fewer than 40 students, drawn for courses related to agriculture (a nod to the state’s farming roots) as well as engineering and sciences, all areas it remains strong into this day.

Its establishment in Las Cruces was no coincidence, as the town’s strategic location and strong community support made it an ideal choice for New Mexico’s land-grant institution. Located just minutes from downtown Las Cruces and close to the intersection of the I-25 and I-10, major highways connecting it to Albuquerque, El Paso, and Tucson, NMSU has grown into a sprawling 900-acre campus that’s home to over 14,000 students, plus numerous faculty and staff.

Foster Hall on the Las Cruces campus of New Mexico State University.
Foster Hall on the Las Cruces campus of New Mexico State University. Image credit: AllenS via Wikimedia Commons.

Renowned for its programs in engineering, business, agriculture, and health sciences, the university consistently ranks among the top institutions in the region. Its alumni network is certainly impressive, too. Past graduates include figures such as astronaut Frank Borman, news anchor Sam Donaldson, and former New Mexico Governor Garrey Carruthers, just a handful of alumni who have had a positive impact on the country.

The Relationship Between “Town And Gown”

The relationship between NMSU and Las Cruces is certainly symbiotic, with each benefiting tremendously from the other’s growth and success. From its modest beginnings, the university has become a major educational and economic force in the region. Today, it employs thousands of people and injects millions of dollars into the local economy through student spending, research grants, and, of course, tourism.

 Aggie Memorial Stadium in Las Cruces, New Mexico.
The Aggie Memorial Stadium in Las Cruces, New Mexico. Editorial credit: Ken Wolter / Shutterstock.com.

Cultural and sporting events hosted by NMSU further enhance the town’s appeal. The Aggie Memorial Stadium is a focal point for community gatherings, hosting the university football team, the Aggies, drawing crowds from across the region when playing home games. The Pan American Center, another iconic venue, is a hub for concerts, trade shows, conferences, and the university’s basketball teams.

Unique traditions and programs also tie the university to the town. November’s Homecoming Parade is a big deal here and features student organizations and local businesses in a much-anticipated event along University Avenue and locations across town.

Must-See Campus Attractions

Zuhl Library at New Mexico State University.
Zuhl Library at New Mexico State University in Las Cruces. Editorial credit: Ken Wolter / Shutterstock.com.

Visitors to NMSU will find a campus rich in history, great scenery, and fun things to do. The University Museum, housed in Kent Hall, features artifacts and exhibits that explore the region’s Native American and Hispanic heritage. Founded in 1959, it’s one of the oldest museums in southern New Mexico and serves as an important educational resource that’s fun to explore. Similarly, the NMSU Art Museum with its fine art exhibits and the Zuhl Museum with its impressive collection of fossils, petrified wood, and minerals, area also must-visits.

For those interested in science and exploration, the Fabian Garcia Science Center is a must-visit. Named after the pioneering horticulturist who developed the state’s chile pepper industry, the center showcases NMSU’s groundbreaking agricultural research and also has a great botanical garden. Additionally, the campus boasts the Astronomy Observatory, which offers public viewing nights for those interested in star gazing.

Las Cruces, New Mexico
The Quest for Knowledge sculpture at New Mexico State University in Las Cruces, New Mexico. Editorial credit: Ken Wolter / Shutterstock.com.

All of these campus attractions are situated close to one another, so park the car in the Knox Street parking lots and enjoy a walkabout. Be sure to include the Horseshoe, at the heart of the campus: this large green space serves as a gathering spot for students and is a pleasant spot for a stroll.

Exploring Las Cruces Beyond The Campus

Christmas decor at the Mesilla Plaza in Mesilla, Las Cruces, New Mexico.
Christmas decor at the Mesilla Plaza in Mesilla, Las Cruces, New Mexico.

Las Cruces offers a wealth of attractions within a short drive of the university. The historic Mesilla Plaza is a charming National Historic Landmark where you can explore a number of well-preserved adobe buildings. Built in Mission/Spanish Revival style in 1848, it’s a delight to explore with highlights including the San Albino Basilica, constructed in 1906 on the site of the original church built in 1852.

The Farmers & Crafts Market of Las Cruces, held weekly in downtown Las Cruces, is another must-see and features local produce, handmade crafts, and free live music. For a fascinating look into the region’s agricultural heritage, the New Mexico Farm & Ranch Heritage Museum provides interactive exhibits and live demonstrations.

Organ Mountains, Desert Peaks National Monument in Las Cruces
Organ Mountains - Desert Peaks National Monument in Las Cruces.

Las Cruces is also a great getaway destination for outdoor enthusiasts. Highlights include the nearby Organ Mountains-Desert Peaks National Monument which offers hiking, mountain biking, and breathtaking views over the Mesilla Valley; the Dripping Springs Natural Area, located at the base of the mountains and a popular spot for picnicking and exploring historical ruins; and the Chihuahuan Desert Nature Park, a great place to visit in order to experience desert flora and fauna.

Where To Dine And Stay When Visiting NMSU

Street scenery in Las Cruces, New Mexico
Street scenery in Las Cruces, New Mexico. Image credit: Kathy Kimpel via Wikimedia Commons.

Las Cruces’ proximity to NMSU makes it easy for visitors to find quality accommodations close to campus. The Hotel Encanto de Las Cruces, a short drive from NMSU, offers comfortable rooms and a taste of Southwestern hospitality, while for budget-conscious travelers, the Comfort Suites University provides a convenient and affordable option.

When it comes to dining, Las Cruces doesn’t disappoint. Dion’s, a local favorite, serves up delicious pizzas and subs, while La Posta de Mesilla serves authentic New Mexican cuisine in a historic setting. Other nearby options include Lorenzo’s Italian Restaurant, and OMPC-The Shed, a popular spot for vegetarians. For a fun on-campus dining experience, check out the on-campus Frenger Food Court, a focal point for students and visitors that features several diverse culinary offerings.

Final Word

There’s no doubt Las Cruces’ identity is inextricably linked to the presence and influence of NMSU. The university’s academic excellence, cultural contributions, and economic impact have helped shape Las Cruces into a dynamic, thriving community that offers a supportive environment that’s rich in opportunities for learning and personal growth. Whether you’re a prospective student, a curious traveler, or are thinking of moving there, you’ll agree that Las Cruces deserves its title as New Mexico’s best college town.

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