Why New Mexico's Fastest Growing City Should Be On Your Radar

New Mexico, also known as the Land of Enchantment, is a vibrant state in the Southwestern United States that abounds with charm. From its rich history as the location of the Manhattan Project to its vast deserts, there is something for everyone here. To this end, cities like Santa Fe and Albuquerque abound with opportunities, attracting people for work, tourism, and retirement. Along with these major cities, many of the state’s smaller communities are also on the rise, and Sunland Park is one that stands out. Home to 16,712 as of the 2020 U.S. Census, it may seem like a quaint community, but the town’s population is going up fast.

Located in the Rio Grande Valley of New Mexico, Sunland Park is a lovely destination for both tourism and settling down. Its mix of activities, from casinos to mountain trails, is perfect for all kinds of people, and its proximity to El Paso is a plus. To this end, Sunland Park is one of the fastest-growing towns in New Mexico, and this article delves into why it should be on your list, whether for your next vacation or your next home.

History Of The City

The area now known as Sunland Park has a history of human habitation going back over 5,000 years, with early Native American groups such as the Jornada Mogollon leaving behind archaeological evidence. It wasn’t until the 1500s that Spanish explorers settled the region, and the town initially took the name Anapra. Following this, in 1924, the area was purchased by the Southern Pacific Railroad, and the Sunland Park Racetrack and Casino was opened in 1959. This casino was a pivotal landmark in the region, drawing people from far and wide, and subsequently becoming the inspiration for the town’s name. This took place in 1983, when Anapra, Sunland Park, and Meadow Vista were combined to form the current community of Sunland Park.

Population Growth And Amenities In Sunland Park

Sunland Park has been on a continuous growth path over the past few decades in terms of population. People are coming in from all over to take advantage of the prominent growth, and it has become one of the fastest-growing communities in New Mexico. To put this into numbers, the town had a population of 14,260 as of 2010, which has risen to 17,978 in 2019. This 26.1% increase in just nine years is a strong indicator of the town’s prominent growth rate in recent years. That said, growth has been constant in Sunland Park, and the town saw a population jump of 62.7% between 1990 and 2000, one of the highest in the region.

With the growth in population, Sunland Park has also grown immensely to cater to residents, especially when it comes to amenities and facilities. In the past few decades, services like healthcare, transportation, and safety have improved manifold, encouraging more people to shift here. Regarding medical requirements, Sunland Park Medical is a friendly clinic in town, providing various services, from immunizations and minor surgery to family planning and health education. Speaking of education, the town has a robust school system under the Gadsden Independent School District, with three schools and a two-year college branch of New Mexico State University.

Reasons For Growth

Safe Environment

No matter what age one is, safety is one of the most important factors in deciding where to live or visit. To this end, Sunland Park is one of New Mexico’s safer communities, with 65 violent crimes in 2019. When compared to similarly sized communities like Los Lunas, which had over 200 violent crimes in the same year. The town also saw fewer than 200 property crimes in 2019, far below communities like Alamogordo and Belen, which saw over 300 in the year. This level of safety is thanks to the efficient work of the Sunland Park Police Department, which is committed to maintaining the law. The department provides 24/7 patrol coverage throughout the year as well as local background checks for a safe and secure community.

Infrastructure Development

The Sunland Park government is continuously involved in making the town a more comfortable place to stay, and infrastructure is a strong aspect. Nearby projects also promote growth, such as the planned Border Highway Connector. This highway will run through Sunland Park, connecting it to industrial parks west of Santa Teresa. The route will also be an alternate path for first responders and reduce traffic congestion from El Paso, promoting overall transportation in the area. With a price tag of around $150 million, this highway is a great boost to local infrastructure and is sure to boost Sunland Park even further as a hub in New Mexico.

Affordable Housing

Even with the rising population and array of benefits, Sunland Park still manages to be one of New Mexico’s more affordable communities. According to Zillow, the town has a median home value of around $230,000 as of April 2025. When compared to the state average of $305,000 and the national average of $355,000, residents will have no trouble buying a home here. Meanwhile, the average rent in Sunland Park is around $1,500, which is in line with the state’s median. That said, those planning to buy a home here should act fast, as rising demand and population can lead to a price increase in the next few years.

Proximity To El Paso

While there's no doubt that Sunland Park covers all the basics, from healthcare to housing, residents looking for something more advanced can always hop into the metropolis of El Paso, Texas. Located just ten miles away, it is a short 20-minute drive to the city, which is one of the largest in Texas. With over 670,000 residents, tons of businesses, and plenty of amenities, Sunland Park locals will never be far from the best. For example, traveling is easy thanks to the El Paso International Airport, which is served by major airlines like Delta Air Lines and Alaska Airlines. Meanwhile, for healthcare needs, the University Medical Center of El Paso is a premier facility, named twice among America’s Top 100 Hospitals.

Attractions In And Around Sunland Park

For those sold by the amenities and vibe of Sunland Park, there is more good news in store. The town also has plenty of attractions and activities for locals, making life full of entertainment, no matter what you are into. For example, those interested in keeping fit and exploring the outdoors adore Sierra De Cristo Rey. This mountain hike spans over four miles of rugged yet scenic terrain ending at a 29-foot-tall limestone statue of Christ. On the other end of town, locals can stay active at Tennis West Sports & Racquet Club, which has everything from a gym and pool to championship tennis courts.

While the outdoors is scenic, the magnum opus of Sunland Park is definitely the Sunland Park Racetrack and Casino. Opened in 1959, it was the only legalized gambling venue in the region at the time, and has since grown in popularity. People can watch thoroughbred horse races, attend the Sunland Park Derby, play a game of blackjack, and even relish a meal at the Corralit O Steak House. On the other hand, those with kids can head next door to Western Playland, a family amusement park with fun rides, games, and food to spend a day out.

Wrapping Up

Sunland Park is rapidly emerging as one of New Mexico’s most attractive communities. With a strong growth rate, low crime statistics, and affordable housing, the town offers a balanced lifestyle in a scenic setting. Its proximity to El Paso adds big-city convenience, while local highlights like Sierra De Cristo Rey and the Sunland Park Racetrack and Casino provide endless entertainment. As infrastructure projects continue to enhance connectivity and services, this vibrant border town is becoming a prime choice for both new residents and visitors seeking opportunity, comfort, and charm in the Land of Enchantment.