Capitola Village at sunset, California.

8 of the Most Overlooked Towns on the Pacific Coast

The Pacific Coast of the United States encompasses a region that includes the states of California, Oregon, Washington, and Alaska. Hawaii is also frequently grouped with these states due to its location in the central Pacific Ocean. While cities like Los Angeles, Seattle, and Honolulu capture much of the attention, numerous smaller towns dotting the coastline remain underexplored. Despite their size, these locales contribute to the region's culture, history, and experiences—they are hidden gems within the broader narrative of the United States' western edge.

Carmel-by-the-Sea, California

People walking by shops in downtown Carmel-by-the-Sea, California
Downtown Carmel-by-the-Sea, California. Image Credit oliverdelahaye via Shutterstock

Carmel-by-the-Sea, California, often simply referred to as Carmel, is a small beach town on California's Monterey Peninsula. Established as a place for artists, writers, and musicians in the early 20th century, Carmel-by-the-Sea maintains a quaint, village-like charm, with fairy-tale cottages and nearly 100 art galleries. The town has strict building codes aimed at preserving its character, including a prohibition on chain restaurants. It is also home to Carmel Beach, with soft sands and dog-friendly policies.

In Carmel-by-the-Sea, Point Lobos State Natural Reserve, known as the "crown jewel" of the state park system, immerses visitors in its biodiversity and vistas of ocean landscapes and Monterey Cypress trees. Just a short distance away, the Carmel Mission, or Mission San Carlos Borroméo del río Carmelo, stands as a testament to California's early history. It is a reflective glimpse into the architectural, religious, and cultural legacy of the 18th century. Completing the experience, the 17 Mile Drive winds through the Monterey Peninsula, taking drivers to coastal cliffs, the Lone Cypress, and the Pebble Beach community.

Florence, Oregon

Siuslaw River Bridge and the river in historic old town Florence, Oregon.
Siuslaw River Bridge and the river in historic old town Florence, Oregon.

Florence, Oregon, is a coastal town located at the mouth of the Siuslaw River along the Pacific Ocean. It is a gateway to the Oregon Dunes National Recreation Area, a landscape of shifting sand dunes stretching for miles. Florence is also renowned for its beautifully preserved Old Town district, where visitors can stroll along the boardwalk.

In Florence, the Heceta Head Lighthouse State Scenic Viewpoint is where a working lighthouse, perched atop a cliff, offers views of the Pacific Ocean. This beacon has guided mariners since the late 19th century. Not far away, the Sea Lion Caves were formed millions of years ago and are the largest sea caves in the United States. The barks of the Steller sea lions fill the air in this protected habitat. It is a chance to witness these creatures in their natural environment. Finally, the Oregon Coast Military Museum honors the service and sacrifices of military personnel through a collection of artifacts, personal stories, and exhibits. It is an educational resource that fosters an understanding of the strategic importance of the region during wartime.

Long Beach, Washington

The Washington State International Kite Festival in Long Beach, Washington, USA.
The Washington State International Kite Festival in Long Beach, Washington. Image credit Bob Pool via Shutterstock.com

Long Beach, Washington, is a coastal town on the Long Beach Peninsula, famed for its continuous stretches of sandy beach that claim to be among the world's longest. Its Long Beach Boardwalk extends over the dunes, ideal for walking and cycling. Each summer, Long Beach hosts the Washington State International Kite Festival, drawing enthusiasts from around the globe to participate in kite flying competitions and colorful displays.

The Cape Disappointment Lighthouse is one of the oldest on the West Coast and has guided sailors through the waters of the Columbia River bar since the mid-19th century. A short hike away, Deadman's Cove is a secluded beach framed by cliffs and forests. Adding to the adventure, West Coast Horse Rides takes guests on beach horseback riding trips. This experience caters to both novice and experienced riders. Trot or gallop along the water's edge. The Cranberry Museum delves into the local agricultural legacy of cranberry farming. This informative museum educates visitors on the history and harvesting of cranberries in the region, complete with a gift shop for sampling and purchasing cranberry products.

Sitka, Alaska

Overlooking downtown Sitka, Alaska.
Downtown Sitka, Alaska.

Sitka, Alaska, accessible only by sea or air, is located on the west side of Baranof Island in the Alexander Archipelago of the Pacific Ocean. Unlike many other places in Alaska, Sitka's landscape is a blend of temperate rainforest, volcanic mountains, and a complex coastline dotted with islands. The town's climate is characterized by mild, wet conditions. Historically significant, Sitka was originally inhabited by the Tlingit people and later became the site of the first European settlement in Alaska by Russian explorers.

One of the highlights in Sitka is the Fortress of the Bear, a rescue facility for Alaska's brown and black bears. It is dedicated to the care and rehabilitation of orphaned bears. Visitors can learn about bear behavior and conservation efforts while observing the bears in a spacious environment that mimics their natural surroundings. Another destination is Whale Park. This scenic park lets visitors witness whales in their natural habitat, alongside other marine animals such as sea otters and seals. The park is equipped with viewing platforms and hydrophones to hear whale songs. Enrichment continues at the Sheet’ka Kwaan Naa Kahidi Community House, where visitors can experience the culture of the Tlingit people through native dance performances. These dances are more than entertainment; they are an expression of Tlingit history, spirituality, and community values.

Capitola, California

View of the pier and beach in Capitola, California.
View of the pier and beach in Capitola, California.

Capitola, California, is a coastal town in the heart of Santa Cruz County and one of the oldest vacation retreats on the Pacific Coast. The town is cradled between the rolling hills of the Santa Cruz Mountains and the waters of the Monterey Bay. Capitola's history is reflected in its colorful architecture, with a mix of Victorian cottages and modern beachfront properties that mirror its evolution over time.

The Capitola City Beach is for sunbathing, swimming, and surfing. The beach is within proximity to the village and is a natural gathering place for community events, embodying the laid-back lifestyle that defines Capitola. Regarding the town's past, the Capitola Historical Museum is housed in a historic building and chronicles Capitola's evolution from a humble fishing village to a seaside resort. Visitors can explore photographs and artifacts that tell the stories of the town's founders and its architectural landmarks. Last, Armida Winery is just outside Capitola. The winery's selection includes a variety of wines, highlighting the diversity and quality of the local vineyards. Visitors can enjoy wine tastings and learn about wine-making here.

Bandon, Oregon

Bandon Lighthouse, Bandon, Oregon.
Bandon Lighthouse, Bandon, Oregon.

Bandon, Oregon, rests at the mouth of the Coquille River on the southern Oregon coast. Bandon has a coastal landscape of rock formations, sandy beaches, and tidal areas that foster a diverse ecosystem. Its local economy thrives on a mix of agriculture, including cranberry farming, artisanal food production, and tourism, driven by residents' deep appreciation for their natural surroundings.

Floras Lake State Park is nestled on the southern Oregon coast and is known for its Floras Lake, bordered by dunes and forests. It is a haven for windsurfing, kiteboarding, and hiking. The Coquille Lighthouse stands as a historical beacon within Bandon, marking the entrance to the Coquille River. This lighthouse, operational from 1896 to 1939, has educational tours that highlight the technological evolution of lighthouse design. For those interested in the intersection of art and environmental education, the Washed Ashore Gallery has striking sculptures made entirely from plastic debris collected from beaches, turning marine pollution into artistic statements. Each piece is designed to educate visitors about the global impact of plastic waste on oceans.

Friday Harbor, Washington

View of downtown Friday Harbor, the main town in the San Juan Islands archipelago in Washington State.
View of downtown Friday Harbor, in Washington. Image credit EQRoy via Shutterstock.com

Friday Harbor, Washington, is a harbor town situated on San Juan Island, the largest of the San Juan Islands in the Pacific Northwest. Its climate is relatively mild compared to the rest of the Pacific Northwest, thanks to its location in the rain shadow of the Olympic Mountains, resulting in fewer rainy days and more sunshine. The town's history is deeply entwined with maritime and agricultural traditions, reflecting a long-standing connection to the sea and the land.

Lime Kiln State Park, often referred to as "Whale Watch Park," is a vantage point for land-based whale watching. The park has historical structures and a lighthouse that guides ships through the Haro Strait. The Whale Museum in Friday Harbor was established in 1979 and was the first museum in the country devoted to a species living in the wild. Visitors can explore exhibits on marine life, listen to the underwater sounds of whales, and learn about conservation efforts. San Juan Islands Sculpture Park, spanning 20 acres with over 150 sculptures by local and international artists, encourages exploration and reflection. The sculptures range in style and subject matter and are set along trails that meander through meadows, forests, and wetlands.

Kailua, Hawaii

Resorts and coastal homes in Kailua, Hawaii.
Resorts and coastal homes in Kailua, Hawaii.

Kailua, Hawaii, is a residential and commercial community nestled on the windward side of Oahu. With a backdrop of lush green mountains and fronted by turquoise waters, Kailua's environment is a tapestry of natural beauty. Kailua's identity is rooted in ancient Hawaiian culture, once a place of significance for Hawaiian ali'i (royalty).

The Kaʻiwa Ridge Trail, also known as the Lanikai Pillbox Hike, is a moderately challenging trail that leads hikers up to World War II pillboxes, where they are greeted with vistas of the Lanikai Beach, Mokulua Islands, and broader Kailua area. The pillboxes are a reminder of Hawaii's strategic military significance. For a less strenuous attraction, Kailua's local farmer's market is held every Thursday and Sunday. These markets sell fresh produce, artisanal foods, and handcrafted goods sourced from across the island. Lanikai Beach is considered one of the best snorkeling spots on Oahu, thanks to its clear, calm waters and white sand. Snorkelers can expect to encounter a variety of tropical fish and possibly sea turtles, amidst the coral reefs.

The Pacific Coast, with its large cities, also harbors numerous overlooked towns that enrich the region's cultural and natural diversity. From the artistic enclave of Carmel-by-the-Sea, California, to the natural wonders and brown bears of Sitka, Alaska, these lesser-seen spots provide an intimate Pacific Coast experience. Whether it's the beaches of Long Beach, Washington, or the crystal-clear waters of Kailua, Hawaii, each town contributes to the Pacific Coast's mosaic, uncovering the broader narrative of the United States' western edge.

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