Aerial view of St Augustine, Florida.

8 Towns In Florida That Were Ranked Among US Favorites

Have you ever tried researching towns to visit in Florida, only to find the same handful of names popping up? Chances are, you may even recognize some of those popular towns on this list, which is no coincidence. From award-winning beaches to record-breaking attractions, every year, these 8 Florida communities attract millions of visitors from across the country thanks to their natural beauty, spirited atmospheres, and one-of-a-kind experiences.

While seeking out more underrated destinations can definitely harbor its own rewards, sometimes the best way to get the most out of a getaway is by choosing the towns we already know and love. Whether formally voted a top town or informally revered based on the volume of visitors, there are plenty of ways to determine Florida’s most popular destinations. That being said, here are eight Florida towns to consider for your next visit that have repeatedly ranked among US favorites.

St. Augustine

The gorgeous skyline of St. Augustine, Florida
The gorgeous skyline of St. Augustine, Florida.

St. Augustine, the “Nation’s Oldest City,” is one of the most popular towns in the state, attracting upwards of 2 million visitors every year. Validating this affection even further, Southern Living Magazine revealed that over 20,000 respondents voted this historic town as one of the best towns in the entire Sunshine State due to its remarkable blend of historic sites and natural beauty.

The town is anchored by historic attractions like the Castillo de San Marcos, the oldest masonry fort in the United States. But the intrigue extends to tons of other historic attractions which can be reached on the Old Trolley Tour, including the Ponce de León’s Fountain of Youth Archaeological Park, the Oldest House Museum Complex, the Old Jail, and more. As for St. Augustine’s natural beauty, the “Ancient Town” is home to several stunning Atlantic shores, like St. Augustine Beach, Crescent Beach, and Anastasia State Park, whose unspoiled coastline is truly bucket list-worthy.

Dunedin

The marina in Dunedin, Florida.
The marina in Dunedin, Florida.

Dunedin is another town famous for captivating massive crowds with its natural beauty. In addition to local highlights like Edgewater Park and the Dunedin Marina, this designated trail town is famous for its 2 spectacular state parks. The first of the 2 is Honeymoon Island, also known as the top-visited state park in Florida. Over 1 million people cross the Dunedin Causeway to visit this park gem every year. Boasting miles of trails through one of the last slash pine forests in the world, the park also offers over 4 miles of white-sand beaches and crystal-clear emerald waters, perfect for swimming, shelling, and snorkeling.

Connected to Honeymoon Island, the ferry terminal leads to Dunedin's second treasure, Caladesi Island State Park. In 2023, this 2,436-acre island paradise earned a spot on Dr. Beach's list of the nation's best beaches, and in 2024, its natural splendor remains unrivaled. While primarily a wildlife refuge, Caladesi also provides a serene and secluded beach experience, making it an ideal escape for more introverted beachgoers. All in all, with two state parks of such breathtaking beauty, it would be hard to leave Dunedin off this list.

Key West

A beautiful beach in Key West, Florida
A beautiful beach in Key West, Florida.

Named the 3rd Best Coastal Small Town in the nation by USA Today in 2024, Key West is a vibrant hub of sun-soaked beaches and exciting attractions that keep millions of Americans coming back year after year. While the island itself is a modest eight square miles, the spotlight extends to Key West’s surrounding waters. Located where the mighty Atlantic and Gulf of Mexico converge, Key West features a diverse range of marine ecosystems to explore. This includes the world’s third-largest coral reef, spanning 150 miles north (towards Miami) and another 70 miles west.

As you can imagine, snorkeling and diving are among the most popular activities in this island town, with reputable agencies like Snorkeling Tour Services Of Key West and Snuba of Key West offering unforgettable adventurers. But back on land, Key West’s eclectic range of activities is equally enticing. Families can delight in attractions such as The Key West Butterfly and Nature Conservatory or The Key West Aquarium, while adult travelers might prefer exploring The Hemingway Home and Museum or taking the Duval Pub Crawl along the mile-long Duval Street. With such a wide range of features, it is not hard to see why Key West remains one of Florida's most coveted vacation destinations.

Islamorada

The Whale Harbor Marina in Islamorada, Florida
The Whale Harbor Marina in Islamorada, Florida. Editorial credit: Fotoluminate LLC / Shutterstock.com.

While Key West is certainly the most popular of the Florida Keys, other scenic Florida Key towns like Islamorada are not far behind. Dubbed the "Sport Fishing Capital of the World," this coastal haven offers a perfect blend of relaxation and outdoor adventures. Fishing trips with companies like DirtyBoat Charters are a must for those craving the relaxation of a casted line. As for beachgoers, this six-island town boasts some of the nation's most picturesque shores, making island-hopping another absolute must. From Anne's Beach on Matecumbe Key to Founders Park Beach on Plantation Key, Islamorada promises multiple vacations rolled into one.

Beyond its enchanting island beaches, Islamorada unveils a treasure trove of family-friendly activities. Many of these attractions seamlessly combine fun and education, such as the History of Diving Museum, Windley Key Fossil Reef Geological State Park, and The Theater of the Sea marine park. However, no visit to Islamorada would be complete without exploring Robbie's of Islamorada, voted the #1 Place in the Keys. This vibrant marina offers boat and kayak rentals, fishing cruises, live tarpon feeding, and the waterfront Hungry Tarpon Restaurant for dinner with a view.

Naples

Naples, Florida.
Cosy eateries and cafes by the seaside in Naples, Florida.

Rated the Best Place to Live in 2024-2025 by US News, the Gulf Coast town of Naples is a stand-out spot for visitors and locals alike. With abundant sunshine and outdoor activities, US News argues these are huge contributors to the town's high quality of life. With an average of 264 days of sunshine annually, locals and out-of-towners can count on endless opportunities for fun outdoors, including the 30 public golf courses in this “Golf Capital of the World.”

The abundance of sunshine also means that the town’s beach attractions are open year-round. The famous 1,000-foot Naples Pier, for example, has been a focal point of the town since its original construction in 1888. Typically serving as a dolphin-watching and fishing spot, it is currently undergoing a multimillion-dollar reconstruction, promising even more to look forward to for Naples residents and visitors. In the meantime, Naples Beach remains open to all, along with other town attractions such as the Naples Botanical Garden, Naples Zoo, and Lowdermilk Park.

Venice

People bathing in the sea in Venice, Florida.
People bathing in the sea in Venice, Florida. Editorial credit: Bilanol / Shutterstock.com.

For those who love beaches with unique features, Venice, the quirky “Shark Tooth Capital of the World,” is one of the best Florida towns for just that. As the nickname suggests, this Southwest Coast community is famous among fossil enthusiasts, since shores like Venice Beach (a certified Blue Wave Beach) and Caspersen Beach are known for their abundance of shark teeth. Fossil hunting is a signature Venice activity for all ages, and makes for a great souvenir. Adding to its appeal, Venice Beach boasts a vibrant offshore reef popular with snorkelers and shark teeth-hunters.

With shores this charming, it is no surprise that Venice Beach secured a spot on USA Today's 2023 list of the 10 Best Must-Visit Beaches in the South. But Venice's charms extend far beyond its star shoreline. For a tranquil escape into nature, visitors can explore the multi-use trails winding through Venetian Waterway Park, bordering the picturesque Intracoastal Waterway. And when a break from sun and sand is in order, Historic Downtown Venice beckons with its Old Florida charm and over 100 locally-owned businesses, including eateries like the Abondanza Italian Deli and shops like the Island Gift Nook.

Destin

Aerial view of Destin cityscape and coastline
Aerial view of Destin, Florida.

With a population of just over 14,000, the small Florida Panhandle community of Destin outperforms its size, attracting an astounding 80% of the 4.5 million annual visitors to the Emerald Coast. Like its neighboring towns, Destin's allure lies in its stunning white-sand beaches and turquoise waters. From the bustling Crystal Beach to the more tranquil Henderson Beach State Park, there's an ideal shore for every beachgoer's needs, earning Destin a well-deserved spot on the US News' list of Best Beaches in Florida for 2024.

While Destin's award-winning beaches often take center stage, they are merely the beginning of what makes this town such a beloved vacation destination. The Destin Harbor Boardwalk is a one-stop shop for outdoor adventures, offering parasailing, pontoon boat rentals, and dolphin cruises. Kids and the young at heart also enjoy the thrills of a Buccaneer Pirate Cruise and visits to Gator Beach ("The World's Greatest Alligator Park"). As the day winds down, people of all ages can unwind at the HarborWalk Village, shopping for unique souvenirs at the Destin Jewelry Shop, sipping refreshing cocktails at Jester Mardi Gras Daiquiris, or sampling a sweet treat at the Ice Cream Bar.

Crystal River

Crystal River, Florida
The vibrant downtown area of Crystal River, Florida. Editorial credit: leaena / Shutterstock.com

As the “Manatee Capital of The World,” Crystal River’s popularity is undeniably linked to its adorably nicknamed “sea cows.” The town’s warm water lures up to 1,000 manatees every winter, and Crystal River is one of the few places in the world where you can swim with these peaceful creatures. Companies like Fun 2 Dive have provided a 5-star Manatee Snorkel Tour since 1995, guaranteeing face-to-face contact with the gentle giants.

The Crystal River National Wildlife Refuge is another popular spot for manatee and wildlife spotting. Within the refuge, the 57-acre Three Sisters Springs area has a spacious boardwalk viewing area along with over 2 miles of scenic trails. Elsewhere in town, Crystal River Preserve State Park is a mosaic of landscapes, from pinewood forests to mangrove islands. Whether hiking the park’s famous 7-mile trail loop or booking an Eco Heritage boat tour, the awe-inspiring natural scenes in this park are just one of the many reasons Crystal River is so highly rated.

Final Thoughts

As it becomes increasingly popular to seek out undiscovered destinations, it is easy to forget that top-rated tourist towns often feature some of the most memorable sights and experiences. And while shoulder-to-shoulder crowds are often less than ideal in the Florida heat, it is important to remember that these towns and their attractions are popular for a reason. So if you find yourself waiting in line at St. Augustine’s Castillo de San Marco or sharing an Eco Heritage Tour with a group of fellow tourists, remember to have an open mind and bask in the beauty of human connection through shared experiences.

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